Growth Marketing Lead (Demand Systems)

About the role

This role is for someone who thinks in funnels and feedback loops, obsesses over conversion performance, uses AI as a core part of their workflow, and wants to build and run a demand engine, not just manage content. You’ll work directly with the founders to build the marketing systems that drive the company’s growth.

Responsibilities

• Demand System Performance
• Operate and optimize the marketing system that generates qualified opportunities.
• Funnels & Campaigns
• Improve funnel performance, build new ones when needed, and ensure smooth handoffs from marketing to sales.
• Campaign Measurement & Optimization
• Implement tracking, analyze campaign performance, and continuously improve results.
• Creative Direction
• Guide messaging, landing pages, emails, and content so they convert.
• Content & Distribution
• Oversee the content system across channels including email, SEO/GEO, social media, and podcast appearances.
• Localization Strategy
• Help strengthen demand in key geographic markets as the company grows.
• Tools & Platforms
• You should be comfortable working across modern marketing platforms including:
• Airtable
• WordPress
• CRM platforms
• Email marketing platforms
• Analytics tools
• SEO tools
• Social publishing tools
• Ai Is Required
• Candidates should be able to demonstrate how they currently use AI in marketing beyond basic prompting.

Requirements

You likely have 3–5 years of experience in growth or demand marketing and:

• Think in systems, funnels, and optimization loops
• Are obsessed with understanding why something did or didn’t convert
• Have strong copy and creative instincts
• Are highly self-directed and comfortable working remotely
• Are comfortable operating inside marketing infrastructure and platforms

Qualifications

Experience in health, functional medicine, or environmental illness is helpful but not required.

Skills

Experience in modern marketing platforms including:

• Airtable
• WordPress
• CRM platforms
• Email marketing platforms
• Analytics tools
• SEO tools
• Social publishing tools

Benefits

Compensation: $75,000 – $90,000 depending on experience and demonstrated AI capability.

Fully remote role.

This position has the opportunity to grow into a senior marketing leadership role as the department expands.

Pay

$75,000 – $90,000 depending on experience and demonstrated AI capability.

Schedule

Fully remote role.