Growth Marketing Director

About us

Knit is the AI-native research agency helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

About the role

The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline.

This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results. Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine.

Responsibilities

• Develop and execute growth marketing strategy to generate high-quality Sales Qualified Leads (SQLs) and drive predictable pipeline growth.
• Own growth programs across paid, organic, content-led, lifecycle, and account-based channels.
• Collaborate with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and events teams to align on positioning and market opportunities.
• Create and optimize integrated campaigns from concept to launch, continuously improving based on performance data.
• Manage marketing budgets, allocating spend across channels and reporting on impact.
• Analyze marketing analytics, funnel metrics, and performance to drive data-driven decisions.
• Improve funnel conversion across key stages: engagement to SQL, SQL to opportunity, and opportunity to pipeline.
• Ensure strong cross-functional alignment with Sales, Product Marketing, Content Marketing, and RevOps for fast follow-up and predictable execution.
• Maintain operational rigor with reliable reporting, attribution, and data-driven decision-making.

What success looks like

• Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
• SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.
• Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting.
• Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.
• Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.
• Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.
• Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.

Requirements

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability.
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization.

Nice to have

• Experience in market research, insights, or adjacent data/analytics industries.
• Familiarity with AI-powered products or platforms.
• Experience in a high-growth startup where the GTM function was still being built.

Benefits

• Competitive salary.
• Equity options.
• Healthcare (medical, dental, and vision) and additional coverage.
• Company laptop and one-time onboarding technology stipend.
• 401(k) with company match.
• Flexible time-off.
• Hybrid working.

Pay

The salary range for this role is $120,000 - $160,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

Company values

We are the Championship Team. This means we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.