Growth Marketing Director

Job Summary

The Growth Marketing Director oversees paid acquisition and retention/lifecycle marketing initiatives at Blenders Eyewear. Reporting to the Head of eCommerce and Digital, this role leads strategic planning and execution of all paid media and retention/lifecycle initiatives, manages agency partnerships, and collaborates cross-functionally to accelerate eCommerce revenue.

About the Role

This role requires a self-starter with a proven track record in a fast-paced, DTC environment, demonstrating proficiency in scaling comprehensive digital marketing strategies, and maintaining a deep understanding of eCommerce drivers to translate key performance indicators into substantial revenue growth.

Responsibilities

• Define and lead the strategy, management, and performance of paid acquisition channels across various platforms.
• Partner with agencies and internal teams to test new channels, audiences, creative formats, and campaign structures.
• Own and improve key metrics including ROAS/MER, nCAC, CAC, LTV:CAC, new/returning customer revenue, traffic/sessions, and conversion rate.
• Own and improve key retention and lifecycle KPIs, including CRM revenue, repeat purchase rate, customer retention rate, LTV, email/SMS engagement, list growth, flow revenue, campaign revenue, unsubscribe rate, and customer reactivation.
• Collaborate with creative, brand, merchandising, product, finance, analytics, IT, and eCommerce teams on lifecycle messaging and testing roadmaps.
• Present performance, insights, opportunities, and recommendations to executive leadership.
• Manage agency relationships, including priorities, performance expectations, deliverables, timelines, and accountability.
• Collaborate closely with creative, brand, merchandising, product, finance, analytics, IT, and eCommerce teams.

Requirements

• 8+ years experience in digital marketing, performance marketing, lifecycle marketing, or growth marketing, preferably within a high-growth DTC brand.
• Proven experience owning paid acquisition strategy across Meta, Google, TikTok, YouTube, affiliates, paid search, paid social, display, CTV, Amazon, and other growth channels.
• Direct experience managing $10M-$20M annual paid marketing budgets and with external agencies, setting clear priorities, and holding partners accountable to measurable business outcomes.
• Deep understanding of full-funnel performance marketing, attribution, media efficiency, creative testing, customer acquisition economics, and budget management.
• Hands-on experience with retention and lifecycle marketing strategy, including email, SMS, segmentation, customer journeys, automated flows, winback, post-purchase, loyalty, and customer cohort strategies.
• Experience with ESP platforms including Attentive required and Klaviyo preferred, plus experience working with Shopify Plus or similar eCommerce platforms.
• Strong analytical, communication, and cross-functional leadership skills, with the ability to interpret data, present recommendations to senior leadership, balance growth and profitability, and influence without direct authority.

Qualifications

• Position required to be in the San Diego headquarters (no remote).