Growth Manager, South Asia
Taptap Send · New York, NY · 1 wk ago
Marketing$300/hrFull-time
Responsibilities
- Identify, negotiate, and close strategic partnerships with community organizations, ethnic media, cultural associations, religious institutions, and remittance-adjacent businesses (travel agents, grocery chains, money exchanges) across key US cities.
- Build and manage a structured partnership pipeline, tracking deal value, activation timelines, and revenue impact.
- Develop co-marketing and referral arrangements that drive measurable customer acquisition at efficient Customer Acquisition Cost (CAC).
- Represent TTS at senior levels with external partners, acting as the face of the corridor.
- Design and execute a multi-channel growth strategy across the South Asia corridor, combining offline community activations, digital campaigns, ambassador programs, and influencer partnerships.
- Source, onboard, and manage a network of community champions and brand ambassadors, setting clear Key Performance Indicators (KPIs) and maintaining ongoing engagement.
- Lead localised campaign planning across communities, ensuring cultural relevance and message resonance.
- Monitor competitive activity and identify whitespace opportunities across communities.
Requirements
- 6–8 years of experience in growth, partnerships, business development, or community marketing — ideally within fintech or a consumer startup; serving diaspora communities a plus.
- A proven track record of building and closing partnerships that delivered measurable commercial outcomes.
- Deep existing networks within South Asian communities in the US — you are known and trusted in these spaces.
- Strong commercial acumen — you can connect partnership activity to business results.
- Excellent negotiation and relationship management skills, with the ability to operate credibly at a senior level.
- Highly organized with strong project management skills; comfortable running multiple workstreams simultaneously.
- Entrepreneurial, resourceful, and comfortable with ambiguity.