Growth Analyst

About the role

ButcherBox is looking for a Growth Analyst to own new member acquisition analytics. This isn't a build-dashboards-and-hand-off-findings role. You'll identify opportunities, design tests, drive analysis, and follow it through to a decision. The expectation is that you're the connective tissue between data and action; not just telling us what the numbers say, but making sure something happens because of it.

The ideal candidate will find value in coming to our Watertown office two to three days per week. You’ll be embedded in the growth team, owning critical metrics alongside them and supporting weekly channel deep dives.

Responsibilities

• Own analysis across paid (social, SEM, affiliate) and non-digital channels (TV, radio, podcast, OOH), plus site funnel and lead/email flow — from surfacing what's happening to advising what to do next
• Design, analyze, and report on A/B and incrementality tests with a bias toward action and iteration
• Build and maintain self-service reporting tools and data resources that enable self-service analytics by the growth team
• Lead the development of our next phase of media attribution, including MTA and media mix
• Build a deep understanding of the new member journey (predictive LTV, LTV:CPA, funnel conversion) and use it to sharpen acquisition strategy
• Translate analytical findings into decisions in partnership with the growth marketing team
• Drive work from question to answer to outcome, including identifying and resolving whatever's in the way

Qualifications

• Excellent SQL skills; proficiency in Power BI or other visualization tools
• Experience in paid media analytics and growth marketing measurement
• Deep knowledge of incrementality testing, multi-touch attribution, media mix modeling, and other measurement tools
• Strong sense of “so what?” driving action through analysis
• Comfort working in a fast-paced environment where decisions cannot wait to be made
• Ability to translate technical analysis into clear, specific recommendations, communicated clearly and concisely to non-technical stakeholders
• Track record of driving projects to closure in cross-functional environments, including navigating ambiguity and multiple priorities, with a bias towards speed