Group Product Manager, edX - Organic Product Discovery & Content Experience

About the role

2U is searching for a Group Product Manager to own the organic discovery and content experience strategy for the edX.org Marketplace. This role is crucial for edX's competitive position and long-term marketplace health.

Responsibilities

• Define strategy, target outcomes, and product priorities for the organic discovery and content experience on edX.org, informed by learner needs, SEO performance data, and business goals.
• Drive site performance to exceed Organic KPIs, including traffic, leads, visibility, and referrals.
• Define, track, and report on product KPIs and OKRs — including organic traffic, session-to-lead conversion, page performance, and AI search visibility metrics.
• Own and execute the product roadmap for learner-facing discovery surfaces including: partner and university landing pages, course and program detail pages, catalog browse and taxonomy, on-site search, and subject/topic area pages.
• Lead edX's product strategy for AI-era organic visibility — including LLM/AIO/GEO optimization, structured content architecture, and ensuring edX catalog content is surfaced and cited across AI-powered search experiences.
• Translate organic search strategy (developed in partnership with SEO leadership and agency) into actionable product requirements, engineering backlogs, and prioritized roadmap initiatives.
• Manage and coach a PM focused on Technical SEO & Site Performance, supporting their growth and ensuring technical site health initiatives are coordinated with content and discovery strategy.
• Partner closely with the organic strategy lead, content strategist, UX/design, engineering, and data science teams to design, build, and measure experiences that drive organic sessions, leads, and top-of-funnel conversion.
• Regularly measure and communicate impact and outcomes; adjust course as needed based on data, experimentation results, and market signals.
• Interact directly with learners, SEO strategists, content teams, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and executive presentations.
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver results.
• Represent your team with edX and 2U leadership, and external stakeholders including university partners.
• Use your own product — be an edX learner, explore the catalog, and develop deep empathy for the discovery experience.
• Bring strong product leadership to 2U and mentor product managers on outcome-oriented product craft.

Requirements

• 6+ years of product management experience, including 1+ years managing or coaching other PMs.
• Strong understanding of how search engines and LLMs discover, index, and surface web content — and how product decisions influence organic visibility.
• Experience owning marketplace or catalog discovery experiences — search, browse, taxonomy, landing pages, or content merchandising.
• Experience partnering effectively with SEO strategists, content teams, engineering, UX, and data science to deliver on an outcome-oriented roadmap.
• A proven data-informed and iterative approach — you craft audacious hypotheses, invest in experimentation and learning, and are comfortable making fast decisions in ambiguity.
• Outcome-focused — you build roadmaps around outcomes, not solutions, and pivot quickly when something isn't delivering value.
• Excellent communication and cross-functional leadership skills, including stakeholder alignment, conflict resolution, and executive presentation.
• A growth mindset — you value continuous improvement and learning.

Qualifications

• Experience with AI-driven search optimization (AIO/GEO) and structuring content for LLM surfacing and citation.
• Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent.
• Experience with A/B testing, CRO, and product analytics platforms.
• Background in online education, marketplace, or consumer subscription products.
• Experience managing or partnering with external SEO agencies.

Benefits & Culture

Full-time, U.S. benefits include: medical, dental, and vision coverage, life insurance, disability, and 401(k) employer match, free snacks and drinks in-office, generous paid holidays and leave policies, including unlimited PTO, additional time off benefits, and more.