Group Product Director, Professional Promotion, Neuroscience Schizophrenia
Johnson & Johnson Innovative Medicine · Titusville, NJ · 2 days ago
Hybrid$150k–$259k/yrFull-time
About the role
The Group Product Director (GPD), Professional Promotion, Neuroscience Schizophrenia will lead the U.S. HCP marketing strategy and professional education across the long-acting injectable portfolio, comprised of INVEGA SUSTENNA®, INVEGA TRINZA®, and INVEGA HAFYERA®. This leader will also partner closely with the CAPLYTA® brand team to deliver a cohesive schizophrenia portfolio strategy.
Responsibilities
- Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities.
- Shape and execute U.S. HCP marketing strategies, professional education priorities, and omnichannel initiatives to enhance customer engagement and maximize brand performance.
- Champion data-driven decision making and proactively adjust strategy using market research, analytics, and field insights.
- Lead and advance Key Opinion Leader (KOL) engagement strategy to inform customer insights and support professional education priorities.
- Continuously advance core marketing fundamentals, including insight generation, segmentation, co-positioning, message and creative development, and impact measurement.
- Partner closely with the CAPLYTA® brand team to develop and execute a cohesive schizophrenia portfolio strategy with clear alignment across priorities, messaging, and field execution.
- Manage the agency-of-record relationship and other agency/vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget.
- Partner closely with Sales leadership to ensure seamless execution, field readiness, pull-through, and feedback loops that improve customer engagement and business impact.
- Optimize resource allocation and investment decisions to maximize performance and return on investment.
- Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Finance, Legal, Regulatory, Health Care Compliance, and Global Commercial teams to ensure strategic alignment and compliant execution.
- Support the Director of Marketing with business review meetings, including preparing strategic updates, synthesizing performance insights, and ensuring clear follow-up on key leadership decisions.
- Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making.
Requirements
- Education: BA/BS required; MBA preferred.
- Minimum of 8 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry.
- Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations.
- Demonstrated track record of business results, strong marketing competencies, and learning agility with a willingness to test, learn, and scale new approaches.
- Demonstrated ability to think strategically, challenge the status quo, and translate insights into focused execution.
- Strong verbal, written, and presentation skills for an executive audience.
- Experience leading or partnering with sales teams to drive field execution and customer engagement.
- Ownership mindset, combining strategic thinking with resourcefulness, agility, and a bias for action.
- Experience managing external agency partners and vendor deliverables.
Qualifications
- 3+ years of people management experience.
- In-line marketing experience (professional and/or consumer).
- Sales and/or sales leadership experience.
- Psychiatry, Neuroscience, or CNS therapeutic area experience.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and responsible application to enhance effectiveness, inform strategic decision-making, and improve execution.