Jobs · New Jersey

Group Product Director, Professional Promotion, Neuroscience Schizophrenia

Johnson & Johnson Innovative Medicine · Titusville, NJ · 2 days ago
Hybrid$150k–$259k/yrFull-time

About the role

The Group Product Director (GPD), Professional Promotion, Neuroscience Schizophrenia will lead the U.S. HCP marketing strategy and professional education across the long-acting injectable portfolio, comprised of INVEGA SUSTENNA®, INVEGA TRINZA®, and INVEGA HAFYERA®. This leader will also partner closely with the CAPLYTA® brand team to deliver a cohesive schizophrenia portfolio strategy.

Responsibilities

  • Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities.
  • Shape and execute U.S. HCP marketing strategies, professional education priorities, and omnichannel initiatives to enhance customer engagement and maximize brand performance.
  • Champion data-driven decision making and proactively adjust strategy using market research, analytics, and field insights.
  • Lead and advance Key Opinion Leader (KOL) engagement strategy to inform customer insights and support professional education priorities.
  • Continuously advance core marketing fundamentals, including insight generation, segmentation, co-positioning, message and creative development, and impact measurement.
  • Partner closely with the CAPLYTA® brand team to develop and execute a cohesive schizophrenia portfolio strategy with clear alignment across priorities, messaging, and field execution.
  • Manage the agency-of-record relationship and other agency/vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget.
  • Partner closely with Sales leadership to ensure seamless execution, field readiness, pull-through, and feedback loops that improve customer engagement and business impact.
  • Optimize resource allocation and investment decisions to maximize performance and return on investment.
  • Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Finance, Legal, Regulatory, Health Care Compliance, and Global Commercial teams to ensure strategic alignment and compliant execution.
  • Support the Director of Marketing with business review meetings, including preparing strategic updates, synthesizing performance insights, and ensuring clear follow-up on key leadership decisions.
  • Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making.

Requirements

  • Education: BA/BS required; MBA preferred.
  • Minimum of 8 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry.
  • Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations.
  • Demonstrated track record of business results, strong marketing competencies, and learning agility with a willingness to test, learn, and scale new approaches.
  • Demonstrated ability to think strategically, challenge the status quo, and translate insights into focused execution.
  • Strong verbal, written, and presentation skills for an executive audience.
  • Experience leading or partnering with sales teams to drive field execution and customer engagement.
  • Ownership mindset, combining strategic thinking with resourcefulness, agility, and a bias for action.
  • Experience managing external agency partners and vendor deliverables.

Qualifications

  • 3+ years of people management experience.
  • In-line marketing experience (professional and/or consumer).
  • Sales and/or sales leadership experience.
  • Psychiatry, Neuroscience, or CNS therapeutic area experience.
  • Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and responsible application to enhance effectiveness, inform strategic decision-making, and improve execution.

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