Group Manager, Brand Advertising

About the role

For our client, we are seeking a Group Manager, Brand Advertising to join the team of a leader in the Consumer Technology space. This role will lead top-of-funnel brand media strategy across a multi-brand portfolio, with a strong focus on driving awareness and shaping market perception. You will partner closely with agencies, internal stakeholders, and data teams to guide creative execution, investment decisions, and measurement. The position requires a balance of hands-on channel leadership and strategic oversight to help ensure campaigns are effective, consistent, and aligned to business goals. As the leader of a brand advertising team, you will mentor marketers, set frameworks for collaboration, and support ongoing optimization of media performance across channels. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own the top-of-funnel brand media plan and budget, optimizing allocation across channels
• Oversee relationships with agencies and contractors, guiding portfolio strategy and creative execution
• Adapt brand messaging for a multi-brand portfolio, ensuring consistency across campaigns
• Validate the effectiveness of top-of-funnel efforts through data partnerships and measurement studies
• Develop strategic frameworks for multi-brand investment, setting guidelines for collaboration with business leaders
• Collaborate with internal teams to align ad initiatives with overall business objectives
• Lead and mentor a team of brand advertising marketers, fostering professional development

Qualifications

• 8+ years of experience in brand and top-of-funnel media across channels such as TV, streaming, OOH, and digital video
• Proven experience managing a media budget exceeding $XXM, including agency management
• Experience with a multi-brand portfolio, adapting messaging as positioning evolves
• Direct involvement in creative production, with comfort reviewing scripts and storyboards
• Fluency in incrementality and brand-lift measurement, translating results into media decisions
• Demonstrated team management skills, balancing channel management and strategic planning

Benefits

• Comprehensive health care including medical, dental, vision, and mental health benefits
• Disability and life insurance options available
• 401(k) and RRSP matching programs
• Generous paid parental leave policy
• 20 days of paid time off, 12 paid holidays, and flexible sick time
• Stipends for caregiving, pet care, wellness, and home office needs
• Annual budget for professional development opportunities

Pay

$125,000 – $150,000 annually