Group Director, Business Analytics

Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Lead the consumer segmentation and audience identification processes.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distill complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identify growth opportunities at the brand and portfolio level and investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Requirements

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Qualifications

A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.

Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Skills

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

Expertise in audience-based marketing and data-driven advertising.

Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.

Problem-solving skills to drive issues to resolution.

Proven leadership ability and strong, impactful client relationship experience.

Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.

Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Benefits

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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EOE/AA/M/D/V/F.