Group Creative Director
About the role
The Group Creative Director is a senior creative leader responsible for shaping and delivering the brand's creative vision across all channels. This role leads the development of integrated, high-impact marketing campaigns that elevate brand expression and drive engagement. This leader manages and mentors a team of writers and art directors while partnering cross-functionally to align creative strategies with business priorities.
Responsibilities
- Define and lead the overall creative direction and brand narrative
- Translate brand strategy into compelling, integrated creative executions
- Continuously evolve and elevate the brand’s visual and storytelling expression
- Lead, inspire, and develop a team of writers and art directors while providing clear creative direction, constructive feedback, and career mentorship
- Deliver integrated marketing campaigns across all media channels (digital, social, print, in-store, etc.)
- Ensure consistency, quality, and craft across every brand touchpoint
- Balance creativity with business objectives and performance goals
- Uphold and enforce brand standards to ensure a consistent and cohesive identity
- Maintain a high bar for creative excellence across all deliverables
- Partner with internal stakeholders (marketing, merchandising, strategy, etc.) to align priorities
- Leverage creativity as a force multiplier to support broader business goals
- Champion the use of customer insights to inform creative decisions
- Stay current on retail trends, consumer behavior, and competitive landscape
- Apply business acumen to ensure creative work supports company performance
Qualifications
- 10+ years of experience in creative roles, with a strong foundation in art direction or design
- 5+ years of leadership experience, including managing and developing teams
- Proven experience in a senior creative leadership role (Creative Director, Art Director, Design Lead, or equivalent)
- Demonstrated success leading and developing high-performing creative teams
- Strong portfolio showcasing integrated campaigns and brand-building work
- Deep understanding of brand strategy, storytelling, and visual design principles
- Experience delivering creative across multiple channels and platforms
- Excellent collaboration, communication, and stakeholder management skills
Preferred Qualifications
- Experience in retail, e-commerce, or consumer-facing brands
- Background working in a large, matrixed organization or agency environment
- Strong understanding of omnichannel marketing and customer journey mapping
- Experience leveraging data and customer insights to inform creative decisions
- Ability to balance creative vision with business performance metrics
- Familiarity with emerging technologies, digital trends, and content innovation
- Bachelor’s degree in Design, Advertising, related field (or equivalent experience)
Benefits
We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life. Our Benefits Include Competitive pay, Great employee discount, Financial savings and retirement resources, Support for your physical and mental well-being, and more. For more information, please refer to our Benefits Guide.