Group Copy Supervisor

Job Duties / Responsibilities

Copywriting and Creative Execution

• Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.
• Guides the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone.
• Develops new, bold creative ideas to support brand(s) goals while managing the day-to-day copy needs of team.
• Takes an active role in agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.
• Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand.

Cross-Functional Collaboration

• Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
• Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work.
• PARTNERS Closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.
• Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking

• Champions of the client’s marketplace, competition, marketing objectives and strategies.
• Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs.
• Active participant in strategic and tactical brainstorming meetings.
• Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

Client Management

• Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction.

Talent Management

• Proactively communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
• Manages, mentors, and inspires copy team, delegates incoming tasks and assignments as appropriate.
• Responsible for hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).

Administration

• Ensures accurate and timely reporting of timesheets for self and copy team.
• Contributes to resourcing and scoping conversations.