Group Brand Manager- PSS

About the role

The Group Brand Manager is responsible for leading the PSS Brand Strategy (Post Sales Service) for Outdoor, while supporting the execution of the strategy by working closely with the Brand, Product, Category, and Commercial teams.

Responsibilities

• Develop and execute comprehensive brand and marketing strategies to drive growth in parts, attachments and accessories sales within all brands and channels.
• Work with cross-functional teams to plan, develop and distribute content, including digital assets, videos and photography, to improve the end user experience across all channels.
• Create and implement a wide-ranging plan for the post purchase consumer journey, including maintenance and service, to ensure a positive experience with SBD’s brands.
• Oversee the design, content, review and proofing process of artwork files for all part, attachment and accessory packaging projects.
• Interact with external vendors including partner agencies and printers, as well as internal customers such as Sales, Product Management, Purchasing and Brand Marketing.
• Provide marketing support to Sales for retail line reviews including Lowe's, The Home Depot, Tractor Supply Company, as well as Hardware customers.

Requirements

• 5+ years in a marketing or brand role.
• Previous people management experience.
• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge of digital marketing.
• Strong business acumen, including financial/budget management skills.
• Exceptional project management, organizational, and communication skills.
• Experience with developing marketing campaigns, product packaging, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.

Qualifications

• College degree.
• Proven track record of success in a similar role.
• Ability to work independently and as part of a team.
• Excellent oral and written communications skills.

Skills

• Strategic thinking and planning.
• Project management and organizational skills.
• Marketing and branding expertise.
• Financial analysis and budget management.
• Collaboration and cross-functional teamwork.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

Pay

The salary range for this position is $95,600.00 - $153,900.00. This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements.

Schedule

N/A