Graphic Designer, Brand & Marketing

About Us

Simply Business is a digital insurance brokerage that specializes in protecting the businesses our customers are working hard to build. We simplify the insurance-buying process for small businesses by blending technology, data, and insurance knowledge. Our proprietary platform allows small business owners to easily search, compare, and purchase insurance policies from over 20 top-rated providers—all online. Founded in the UK in 2005, we’re an insurtech pioneer with nearly 20 years of experience supporting small businesses. We’re passionate about building an outstanding product that empowers entrepreneurial spirits while fostering a workplace recognized as one of the best, including Built In’s 2025 Best Companies to Work for in the US (Top 100) and Best Places to Work in Boston.

About the Role

We’re looking for a creative, execution-driven Graphic Designer to join our growing U.S. Marketing team. In this role, you’ll be the visual engine behind our digital marketing campaigns, bringing the Simply Business brand to life across a variety of digital touchpoints. This is a highly collaborative, hands-on role where your creativity directly impacts business growth. You’ll work alongside senior creatives and marketing managers to design with a customer-centric lens, dive into performance data, and help test and optimize creative across paid media, web, and social channels. If you’re a curious, performance-minded designer eager to sharpen your strategic skills and scale an international brand in the U.S. market, we’d love to hear from you.

Responsibilities

• Digital Design & Campaign Execution
  • Creative Asset Production: Conceptualize and execute high-quality digital assets for integrated marketing campaigns, including paid social (Meta, TikTok, YouTube, LinkedIn), programmatic ads, email templates, and web graphics.
  • Iterative Testing: Collaborate with the Growth Marketing team to execute creative variations for A/B testing. Interpret performance data and user feedback to continuously optimize and improve asset conversion rates.
  • Channel Obsession: Tailor visual storytelling to fit the unique requirements and consumer behaviors of different digital platforms, ensuring maximum engagement on each channel.
  • Motion & Multimedia: Utilize motion graphics and basic video editing to create dynamic, engaging content that stops the scroll and tells our brand story effectively.
• Brand Stewardship & Design Systems
  • Brand Consistency: Act as a champion for the Simply Business visual identity, ensuring all marketing touchpoints are cohesive, polished, and aligned with brand guidelines.
  • System Contribution: Build upon and maintain our marketing design system and asset libraries in Figma, keeping components organized and scalable.
  • Cross-Functional Alignment: Work alongside internal UX/UI designers, copywriters, and marketing teams to ensure a seamless visual journey from initial ad click to final on-site conversion.
• Web Collaboration & Layout
  • Digital Layouts: Apply strong typography, visual hierarchy, and responsive design principles to marketing landing pages and web assets.
  • Developer Partnership: Prepare and package clean design assets for our web development team, collaborating to ensure flawless implementation on platforms like WordPress.

Requirements

• Experience: 5-7 years of professional graphic design experience, preferably within an in-house marketing team, digital tech startup, or creative agency.
• Portfolio: A strong digital portfolio showcasing clean composition, modern typography, compelling layouts, and real-world examples of digital marketing campaigns.
• Core Tech Stack: Mastery of modern collaborative design tools (Figma is our primary canvas) and core Adobe Creative Suite applications (Photoshop, Illustrator, After Effects).
• Data Curiosity: A strong interest in performance marketing and user data; eager to learn why an ad performed well and use insights to guide design.
• Execution & Agility: A proactive self-starter comfortable with tight deadlines, quick iterations, and a fast-paced environment.
• Collaboration & Communication: Excellent teamwork and communication skills; takes constructive feedback well and can clearly explain design rationale.

Nice to Have

• Experience or strong interest in designing for B2B audiences or small business consumer segments.
• Familiarity with CMS platforms like WordPress or Webflow (no coding required, but understanding web constraints is a plus).
• Advanced motion design, illustration, or basic video editing skills.

Pay

The annual base salary range for this position is $77,600.00 - $128,000.00. The actual salary will be determined by factors such as scope, complexity, location, skills, education, and experience. Employees are also eligible for performance-based cash incentive awards as part of our comprehensive compensation and benefits program.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short-term disability, long-term disability, and life insurance coverage.
• Participation in the Company’s bonus program.
• 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• Investment in your learning and development.
• Regular team outings and volunteer opportunities.
• Hybrid working model with flexibility to work in a way that suits your job, team, and life.