Graphic Designer

Key Responsibilities

• Create marketing materials for digital, social, email, web, print, in-store, and presentation needs.
• Design campaign assets for seasonal promotions, events, brand initiatives, and franchisee marketing.
• Develop creative concepts that align with brand standards, campaign objectives, and business goals.
• Maintain consistency across all Winmark brands while supporting each brand’s unique identity.
• Prepare final files for print, digital, and platform-specific use.
• Design and resize creative assets for paid media, social platforms, email, websites, landing pages, and other digital placements.
• Create multiple versions of assets for seasonal messaging, audience-specific needs, offer overlays, and creative testing.
• Build or edit HTML emails and digital marketing assets as needed.
• Partner with brand and digital marketing teams to adjust creative based on campaign needs and performance learnings.
• Ensure designs follow responsive design and accessibility best practices.
• Build and maintain editable templates for social media, email, flyers, signage, direct mail, digital ads, presentations, and point-of-sale collateral.
• Develop franchise-ready creative assets that are easy to access, customize, and execute.
• Help maintain organized creative templates and asset libraries within the digital asset platform.
• Participate in creative brainstorming and campaign planning sessions.
• Edit short-form video content for social media, advertising, conferences, and internal communications.
• Create light motion graphics, text overlays, captions, end cards, and platform-specific video cutdowns.
• Collaborate with marketing teams to produce engaging multimedia content.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.
• 4+ years of professional graphic design experience, preferably in an in-house marketing team, agency, retail, franchise, multi-location, or consumer brand environment.
• Strong portfolio showing digital, social, email, paid media, web, print, and campaign work.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premiere Pro.
• Experience creating designs for social media, paid digital media, email, and responsive web platforms.
• Strong typography, layout, visual storytelling, brand consistency, and production skills.
• Strong attention to detail and ability to prepare final files for print, digital, and platform-specific use.
• Able to manage multiple projects, timelines, and feedback rounds in a fast-paced environment.

Preferred Qualifications

• Experience supporting franchise, retail, multi-location, or local store marketing.
• Working knowledge of HTML email design and email best practices.
• Video editing, or motion graphics experience.
• Familiarity with digital asset management systems.
• Familiarity with marketing automation, social media management, and digital advertising platforms.