Graphic Designer

About the role

Reporting to the Senior Graphic Designer, the Graphic Designer serves as an integral part of the Publications and Design Team in Washington and Lee University's Office of Communications and Public Affairs, working with the Director of Publications and Design and the Senior Graphic Designer to conceptualize and produce strategic, engaging visual content for a variety of audiences, including prospective and current students and families, alumni, faculty and staff, that elevates the university's brand presence across multiple platforms. To achieve our mission as a liberal arts college, we continually strive to foster a welcoming campus community, which recognizes the value of all persons. Our department is committed to contributing to an educational environment that is rich with a wide-range of intellectual perspectives and backgrounds.

Responsibilities

• Collaborates with Communications office and campus partners to create on-brand, engaging, and accessible digital assets such as web banners, logos, icons, and infographics; high-performing graphics for social media; email marketing and e-newsletter templates; digital presentations and templates; video overlays; and simple short-form animations.
• Collaborates with office and campus partners to develop original, creative designs for print projects such as brochures, postcards, invitations, event programs, campus maps, outdoor graphics and banners, and newsletters, and the W&L Magazine.
• Partners with Communications office colleagues in the development, use, and evolution of visual brand guidelines across all multimedia and print platforms.
• Assists with print and digital production processes, such as packaging and optimizing final files for delivery, and facilitates relationships with vendors to secure quality, cost-effective external expert services; visits vendor sites on occasion for printing production quality assurance.
• Provides guidance for campus partners for the creation of internally facing collateral, where it is deemed beneficial to the university.
• Maintains project databases for file retrieval as needed.
• Stays abreast of trends in both digital and print design; benchmarks with relevant institutions; and researches and recommends new graphic design tools and technologies.
• Additional related duties as assigned.

Qualifications

Must have significant experience in a graphic design, digital media, or related field with a combination of education and experience that provides a similar skillset. A bachelor's degree is preferred.Excellent creative design skills as demonstrated by a portfolio showcasing original, innovative work.Proficiency on the Mac platform in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, and After Effects) and Adobe Express, along with a working knowledge of Microsoft Office.Photo editing skills, including retouching, editing, cropping, and resizing. Must have the ability to