Graphic Designer

Summary

Reporting to the Digital Marketing Manager, the Graphic Designer is responsible for the systematic design, organization and execution of a wide variety of print and digital marketing collateral. This position works closely with the rest of the Digital Marketing team to support multi-channel campaigns and other marketing initiatives.

Essential Duties and Responsibilities

• Information Architecture & Layout: Structure, design and maintain highly technical, data-dense collateral including product catalogs, brochures, specification sheets and installation instructions, ensuring clarity and readability.
• Asset Management & Workflow Automation: Maintain and enforce a rigorous digital asset management system (file naming conventions, archiving, project details). Utilize batch image processing and automation tools to maximize efficiency.
• Project Execution: Manage design projects systematically from initial request and layout templating through final production, including print file setup and vendor communication.
• Brand Governance: Develop, maintain and champion Wagner’s brand identity across all internal and external touchpoints.
• Campaign Asset Production: Build structured, high-performing digital and print assets for multi-channel sales and marketing campaigns, including product sell sheets, display ads, social media and email graphics, business cards and table displays.
• Multimedia Production: Serve as the internal resource for standardized product photography, video capture and image editing.
• Process Improvement: Regularly research and integrate emerging design tools and practices, including AI-assisted workflows and Adobe plugins, to better serve Wagner’s marketing goals.
• Audience Informed Design: Leverage best practices in UX and UI to test and evolve design performance for Wagner’s customer personas.
• Perform other duties as assigned.

Qualifications

• Education and Experience: Bachelor's degree in Graphic Design, Visual Communication, Information Design, Digital Media Production, or a related field; or an equivalent combination of education and relevant professional experience.
• Experience: Conveying complex information through visual design, such as engineering drawings, technical specifications, schematics or multi-page product catalogs.
• Skills: Proficiency with Adobe Creative Suite, with a focus on InDesign, Illustrator and Photoshop; experience creating website landing pages and promotional banners for multi-channel campaigns; experience using video editing software to create short promotional videos; experience with product and architectural photography, videography and media editing; proficiency with batch image processing and AI-assistant tools to accelerate production tasks.