Graphic Designer

Taking direction from the Sr. Manager, Creative Design, and working out of our Latham, NY or Charlotte, NC office, this position will play a key role in our marketing department.

About the role

In this role, you will take conceptual ideas and create visual representations, both in print and electronic media. Graphic Designers will have expert knowledge of current design software and be skilled with every step of the design process from concept to the final deliverable. Collaborating with multiple teams, the graphic designer should be able to take direction from written or spoken ideas and convert them into a design that connects. The ideal candidate is a highly creative, passionate designer with a thorough understanding of branding and marketing, and the ability to vary style and layouts depending on the project.

Responsibilities

• Develop and design creative assets, including digital and print materials such as social media graphics, website banners, brochures, posters, logos, infographics, packaging, and advertisements.
• Create visually compelling layouts and designs that align with brand guidelines and project requirements.
• Brainstorm and present creative ideas to internal teams.
• Prepare final design files for production or publishing, ensuring accuracy and adherence to technical specifications.
• Work with printers, developers, and other production professionals to ensure high-quality outcomes.
• Collaborate with design, marketing, content, and product teams to align designs with business objectives.
• Incorporate feedback from team members, clients, and stakeholders into the final design.
• Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company appropriately.
• Manage multiple design projects simultaneously, ensuring timely delivery while meeting deadlines.
• Prioritize tasks effectively and communicate progress with team members.
• Utilize design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant software to create high-quality designs.
• Leverage AI tools for concept exploration, image generation, and workflow efficiency to support faster, high-quality design output.
• Edit and enhance images, illustrations, and other visual elements as needed.
• Proofread and review all design work for errors or inconsistencies before submission.
• Ensure designs are optimized for various platforms (e.g., print, web, mobile).
• Update and maintain internal databases of designs, photography, and video.

Requirements

• Bachelor’s Degree in Design, Fine Arts, or related field.
• 3 – 6 years of proven graphic designing experience with a strong portfolio.
• Experience with design software and technologies (such as Adobe InDesign, Illustrator, Dreamweaver, Photoshop, Acrobat).
• Familiarity with Microsoft Word, Excel, and PowerPoint.
• Experience using AI-based tools for image generation, concept exploration, and workflow optimization while maintaining brand standards and creative integrity.
• Experience with photography, video, and editing is a plus.
• A keen eye for aesthetics and details.
• Excellent communication skills.
• Ability to contribute to a team environment and work independently on projects.
• Ability to work methodically and meet deadlines.