Graphic Designer

Petoskey Plastics aspires to stand out as an industry leader in sustainability, using advanced recycling technology to manufacture high-quality films, bags, and resins from post-consumer materials. Our commitment to eco-friendly innovation sets us apart, as we strive to earn the appreciation and respect of our customers, associates, and communities. If you are seeking a family-oriented company that values career growth and provides robust paid training, explore the comprehensive benefits listed below to see how Petoskey Plastics can support your professional journey. We’re headquartered in Petoskey where our Lake Michigan shores are clasped by rhythmic waves of seafoam and cobalt. We’re honored to have roots in Texas, Tennessee, and Indiana as our production has expanded over the years. Our custom-engineered solutions tackle a variety of industries, including automotive, industrial, institutional, retail, construction, home improvement, medical, and more. Always moving forward! > IN THE NEWS A Few Of Our Over 20 Competitive Benefits Medical, Prescription, Dental, and Vision benefits - valued at $4/hr over your base pay! PTO Petoskey Plastics pays 3% of your annual earnings into your 401k regardless of your contribution! Profit Sharing Tuition Reimbursement Wellness Reimbursement (up to $400 annually) Life Insurance Short- and Long-Term Disability The Graphic Designer uses the visual content to showcase and promote Petoskey Plastics' products and services. They use multiple mediums to design creative concepts for printed materials, websites, landing pages, catalogs, brochures, sell sheets, trade shows and advertisements. They also develop finished goods packaging layouts in accordance with our brands and customer style guides. In essence, the Graphic Designer serves as a key architect of Petoskey Plastics' visual identity and plays a crucial role in shaping perceptions, driving engagement, and ultimately, contributing to the company's success in attracting and retaining customers. This position will work out of our sales office in Birmingham, MI. Responsibilities Collaborate with Sales, Marketing, Human Resources, vendors, customers, and other stakeholders to develop infographics, visual communications, and marketing materialsManage artwork received from suppliers, vendors, customers, and internal stakeholders while maintaining the company's digital asset library, uploading and maintaining digital product assets in customer online portals, and organizing creative files for efficient access and reuseManage multiple creative projects simultaneously for Marketing, Sales, and Customer Support by prioritizing work, meeting deadlines, and maintaining company brand standardsDesign and maintain a wide range of marketing and technical materials, including technical data sheets, product catalogs, sell sheets, advertisements, and trade show displaysTranslate technical information into clear, visually engaging marketing and sales materials that effectively communicate product features, capabilities, specifications, and applicationsCoordinate the production of printed marketing and customer materials by preparing press-ready artwork, working with printing vendors, and ensuring projects meet quality, color, budget, and delivery expectationsMaintain and enhance the company's digital brand presence by designing and updating website graphics and ensuring consistent application of corporate identity standards across digital platformsDesign visual content for social media campaigns that promote the company's products, capabilities, news, events, and employer brandStay current with design trends, software, and industry best practices, incorporating new ideas and technologies that enhance creativity, efficiency, and the effectiveness of visual communicationsOther projects and duties as assigned by management Qualifications Education Bachelor’s degree in graphic design, visual communications, or a related fieldAdditional certifications or coursework in design software or web design is a plus Experience 2-3 years in graphic design or related field, preferably in a B2B design roleBasic photography and/or basic video editing capabilities are a plus Knowledge, Skills, Abilities Demonstrate a high level of creativity in generating innovative ideas and visual conceptsPossess strong communication and presentation abilities, capable of clearly expressing design conceptsPrecise attention to detail for customer-facing communications, including the ability to accurately follow and apply customer style guidelinesProficiency in Adobe Creative Cloud and other design software Exceptional conceptualization and layout skillsPowerPoint presentation layout and deliveryKnowledge of WordPressComfortable working on a Windows interfaceSolid grasp of marketing principles and brand managementProficiency in digital marketing techniques and strategiesProject and time management Essential Functions Regular and Reliable AttendanceStandingSittingWalkingLifting/Carrying up to 30 poundsReadingWritingProblem SolvingDecision MakingConcentration