Graphic Designer
About the role
The Graphic Designer plays a key role in bringing the gorjana brand to life across all visual touchpoints, creating elevated, on-brand assets that reflect the company's brand aesthetic. This role supports the development of digital and print creative, including marketing campaigns, e-commerce assets, social content, and in-store materials, ensuring consistency and attention to detail. Partnering closely with Marketing, E-Commerce, and Retail teams, the Graphic Designer translates brand concepts and product stories into visually compelling designs that drive engagement and support business objectives. This role balances creativity with efficiency, delivering high-quality work in a fast-paced environment while continuously evolving the brand's visual expression.
Responsibilities
- Create content to exist in daily/weekly/monthly/seasonal ecommerce campaigns
- Create content to exist in curated sections of website
- Work with ecomm to create digital brand banners
- Create digital ads as needed for paid placements
- Provide needed content for wholesale website
- Provide content for all email / marketing collateral for specialty line sheets
- Update, revamp and distribute Line Sheet Template seasonally
- Teach design team members and offer continued support on how to utilize InDesign software for a more efficient process and to keep up to date with the industry standard
- Coordinate execution of needed inter-department line sheet needs outside of collection launch line sheets
- Create content needed for email blasts
- Crop emails once design is complete
- Handoff to digital marketing
- Design special event invites, thank you cards, etc.
- Design gifting cards, instructions, etc.
- Campaign ideation for catalog/direct mail
- Aesthetic development: research + moodboarding
- Design catalog layouts + deliver assets to printer
- Coordinate and collaborate with other brands to design digital and printed assets for partnerships and co-branded promotions
- Create emails, website graphics, social graphics, brochures, booklets
- Design assets for ambassador programs as needed: emails, invitations, newsletters, etc.
- Update window decals seasonally for retail
- Create blackout window graphics for stores under construction
- Update framed model photos for retail displays seasonally
- Create brochures/pamphlets/etc. for collections and activations (bespoke brochure, aura reading assets, etc.)
- Prepare graphics for permanent store installations
- Help design with packaging mocks
- Develop and maintain retail training assets
- Develop and maintain operational assets as needed
- Create business cards, new hire manual, LinkedIn graphics, newsletter templates, office + parking maps, miscellaneous branded collateral around the office
Skills
- Adaptable and Manage Change
- Organized and Time Management
- Motivated and Results Driven
- Coachable and Receive Feedback
- Values and Culture Fit
- Passionate about our brand