Graphic Designer
Discovery Senior Living · Bonita Springs, FL · 1 mo ago
Art & CreativeFull-time
Position Summary
The Graphic Designer plays a critical role in supporting lead generation, brand awareness, and occupancy growth through the creation of compelling visual communications across print and digital channels. Working closely with ManCo Marketing Leaders, community stakeholders, and the Creative team, this role develops innovative, brand-compliant marketing materials that engage prospective residents, strengthen community positioning, and drive measurable marketing results.
Essential Duties And Responsibilities
- Create high-quality collateral including brochures, flyers, direct mail, sales kits, signage, site plans, floor plans, amenity maps, and other community marketing materials and stationary packets
- Develop engaging print and digital advertisements aligned with campaign objectives and brand strategy
- Maintain and elevate portfolio-wide brand standards, ensuring consistent visual identity and messaging across all marketing touchpoints
- Partner closely with ManCo Marketing Leaders and community stakeholders to translate business objectives into effective creative solutions
- Manage and uphold corporate marketing program brand standards while identifying opportunities to enhance creative execution
- Manage multiple projects simultaneously from concept through production, including creative development, revision cycles, quality control, and deadline management
- Work in partnership with Marketing Leadership on special initiatives, new brand development, and high-impact strategic projects
- Apply a strong understanding of marketing best practices, audience engagement, and consumer behavior to create designs that generate results
- Track project time and expenses, identify workflow improvements, and recommend efficiencies to enhance team productivity
- Stay current on design trends, marketing innovations, and industry best practices to bring fresh, creative thinking to the organization
- Execute and meet the strategic objectives set by Marketing Leadership, on time and within budget, including assistance with developing job time tracking, job trafficking and technology assets
Qualifications
- Minimum of five years’ experience designing various marketing and sales materials
- Bachelor’s degree in related field
- Strong design experience and portfolio
- Experience with Adobe Creative Suite: Photoshop, Illustrator, InDesign, & Acrobat
- Excel, Microsoft Word, Microsoft Outlook, Microsoft Teams and a basic knowledge of database marketing
- Basic understanding of workflow software and deliverables
- Multimedia, video and photo editing knowledge preferred
- Excellent communication skills with the ability to translate complex data into actionable business insights
- Strong attention to detail and commitment to data accuracy, consistency, and integrity
- Exceptional time management and project ownership, consistently delivering against deadlines in a fast-paced, detail-intensive environment