Graphic Designer
About the Role
We're hiring a craft-driven Graphic Designer at the center of how the brand shows up across every channel — print and digital alike. You bring ideas to life across packaging, direct mail, catalogs, and print collateral with the same rigor and eye for craft that you bring to site, email, social, and motion. You take a brief and make it better: sharper concepting, cleaner craft, a point of view that shows up in the details, regardless of medium. You'll work closely with the Associate Creative Director, but you're expected to bring your own perspective on what's working, what could be better, and where the brand's visual language should go next. This is a chance to build real range across formats, including print production knowledge that's increasingly rare among designers today, and to develop your creative voice inside a brand you actually understand.
Responsibilities
- Creative Execution Across Print & Digital: Turn creative direction into finished, production-ready work: paid social (still and video), email, and site on the digital side; packaging, direct mail, catalogs, mailers, and inserts on the print side. Quality holds steady whether the file ships to a printer or a browser, and your craft is what elevates the work past the brief.
- Print Production Expertise: Understand print techniques, paper stocks, color reproduction, die lines, and pre-press requirements well enough to design for print with confidence, not just hand off a digital file and hope it translates. Know the difference between what looks right on a screen and what actually prints right, and catch those issues before they become costly mistakes.
- Design Fundamentals: Strong command of type, image, and color across mediums: typography that holds up in both a headline and a die line, an eye for image selection and treatment, and a working knowledge of color theory and reproduction that carries from screen to press.
- Concepting & Ideas: Help shape concepts into decks that communicate the idea clearly — pulling together mood boards, references, and campaign directions into a story that lands, not just a slide of assets. Bring options and a point of view, and be comfortable advocating for an idea you believe in while staying open to where the ACD wants to take things.
- AI-Enabled Craft: Use AI tools as part of your process — for ideation, exploring variations, and speeding up production — across both print and digital work. AI gets you to more and better options, faster; it doesn't replace your eye.
- Production & Quality: Own QA and revisions on your own work (with guidance from the ACD and the Art Director), with an eye for detail and consistency across mediums. Your output is close to final on the first pass, in either format.
- Cross-Functional Collaboration: Build working relationships with Merchandising, Marketing, and the production team, understanding their goals well enough that your work naturally aligns with them.
- Brand Standards: Maintain and reinforce the design system and graphic standards library across both print and digital touchpoints, and notice when something doesn't fit — bringing that observation forward rather than just flagging it as an exception.
- Craft & Curiosity: Care about typography, color theory, and visual storytelling, and be genuinely curious about the brand and the customer it serves. That curiosity shows up in the work — understand not just what the brand looks like, but why.
- Perspective & Contribution: Bring your own point of view to the work and the team, and don't be afraid to share it. Experiment, push on ideas, and contribute thinking that goes beyond the brief in front of you — while trusting the ACD to shape the final direction.
Requirements
- 3-4 years of professional design experience, ideally in ecommerce or DTC.
- Portfolio demonstrating both print and digital work.
- Strong command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign); Figma fluency increasingly expected even outside pure UI roles.
- Comfortable designing for print production — file prep, color reproduction (CMYK/Pantone), paper stock awareness, pre-press basics.
- Comfortable designing for digital — email, social, web banners, paid ads, responsive/resizing across formats.
- Working fluency with AI tools as part of the design process (image generation, ideation, production speed-ups).
- Klaviyo or similar ESP design experience is a plus given the email volume in ecomm.
- Solid grasp of typography, color theory, layout, and composition.
- Ability to build and maintain brand consistency across multiple channels and, ideally, multiple brands/sub-brands.
- Proven ability to manage multiple concurrent projects and deadlines without things slipping.
- Detail-oriented — catches inconsistencies before they become problems.
- Comfortable building decks/presentations to communicate concepts to stakeholders.