Graduate Assistant – Licensing and Brand Management

About the role

The Graduate Assistant for Licensing and Brand Management will support the oversight and growth of the University’s licensing program and brand presence. This hands-on learning role assists in protecting and promoting the Coastal Carolina University brand identity, supporting the consistent use of trademarks and logos, and helping maximize revenue through strategic licensing partnerships.

Responsibilities

• Aid in maintaining and distributing comprehensive brand guidelines to support the consistent and appropriate use of all Coastal Carolina University trademarks, logos, and intellectual property.
• Support the monitoring and protection of the University’s brand integrity by helping identify potential unauthorized uses of trademarks and intellectual property, and coordinate with internal departments as directed.
• Assist in tracking royalties from licensed vendors, organizing financial data, and preparing regular reports on licensing revenue, performance metrics, and brand health.
• Aid in developing marketing and promotional concepts to support the licensing program and increase awareness of licensed products, collaborating with the marketing and communications team on promotional campaigns.
• Provide administrative support for managing relationships and communications with the University’s third-party licensing agent, CLC.
• Perform other duties as assigned.

Requirements

• Must be an active CCU student.
• Acceptance into a graduate degree program at Coastal Carolina University (preferably in Marketing, Business Administration, Communications, or a related field).
• Strong foundational understanding of marketing principles, brand management, or intellectual property.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite.

Qualifications

• Previous experience or coursework in collegiate licensing, branding, or digital marketing is preferred.
• Familiarity with higher education landscapes and database software is preferred.