Google Channel Manager / Performance Marketing Lead

About the role

We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture.

Responsibilities

• You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable.
  • That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations.
• Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business.
  • Does the channel work, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform?
  • What should CRO, creative, data, lifecycle, agency partners, and leadership do next?

Qualifications

• Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products.
  • Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management.
• Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors.
  • Strong business judgment, not just media-buying skill.
• Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners.
  • Ability to explain performance in plain English and turn analysis into decisions.
• Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation.
  • You understand that Google is both an acquisition channel and a source of market/customer signal.

Key Responsibilities

• Own day-to-day Google Ads execution, optimization, pacing, and performance.
  • Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation.
• Translate Google performance into clear weekly business recommendations.
  • Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale.
• Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction.
  • Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence.
• Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction.
  • Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next.
• Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative.
  • Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings.

What Success Looks Like

• First 30 days: Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed.
• First 60 days: Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet.
• First 90 days: Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone.