Go-to-Market Sales Enablement

About the role

The Go-to-Market Sales Enablement role is a cross-functional orchestrator responsible for ensuring CentralReach's go-to-market programs land on time, with the right training, the right stakeholders aligned, and clear measures of success. This role sits within the Enablement team and partners closely with Sales, Solution Consultant, Marketing, Product, and Customer Success to bring GTM programs to life in a way that actually sticks in the field.

Responsibilities

• End-to-end program management for all go-to-market launches, including new product releases, sales plays, and strategic initiatives
• Cross-functional coordination across GTM stakeholders to ensure enablement inputs (training plans, resources, timelines) are scoped, assigned, and delivered on time
• Definition and tracking of enablement success metrics for each program, including adoption, readiness, and business impact indicators
• Manager accountability frameworks that ensure frontline leaders are reinforcing training and driving behavior change post-launch
• GTM readiness assessments to flag gaps before a program goes live
• Change management planning and execution to support field adoption
• Ensuring reps and managers understand what's changing, why it matters, and what's expected of them
• Partnership with the Enablement team to ensure onboarding curriculum reflects the latest programs and product launches, so new hires are set up with current knowledge from day one
• Building, owning, and continuously refining a scalable program management operating model that grows with the GTM motion

Requirements

3+ years of experience in sales enablement, GTM operations, program management, or a related field

Experience applying change management principles to drive adoption of new programs, processes, or initiatives

Deep experience managing complex cross-functional initiatives with multiple stakeholders and competing timelines

Strong communication and facilitation skills. You can run a working session, align stakeholders who disagree, and present up to leadership

The ability to define what "good" looks like, build toward it, and course-correct along the way

Familiarity with Salesforce and enablement platforms such as Gong and Highspot is a plus

Comfort experimenting with AI tools to improve program efficiency. Whether that’s accelerating content development, synthesizing field feedback or improving how we track and report on program impact.

Qualifications

Experience in a similar role or relevant experience in sales enablement, GTM operations, program management, or a related field

Proven ability to manage complex cross-functional initiatives with multiple stakeholders and competing timelines

Strong communication and facilitation skills. Ability to run a working session, align stakeholders who disagree, and present up to leadership

Experience defining what "good" looks like, building toward it, and course-correcting along the way

Familiarity with Salesforce and enablement platforms such as Gong and Highspot

Experience experimenting with AI tools to improve program efficiency

Skills

Strong project management and organizational skills

Excellent communication and facilitation skills

Ability to manage cross-functional teams and stakeholders

Experience with change management and adoption strategies

Proficiency in Salesforce and enablement platforms such as Gong and Highspot

Experience with AI tools to improve program efficiency

Benefits

Competitive compensation

Comprehensive health benefits

Generous PTO

401(k) matching

Paid parental leave

Hybrid work schedules

Career development support

Wellness programs

Opportunities to give back through CR Cares™, our community engagement initiative

Pay

$100,000—$125,000 USD base salary

Schedule

Hybrid work schedule