Go-to-Market Manager, Tech & Transformation - Global Tax & Legal

About the role

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization. The Go-to-Market Manager, Tech & Transformation will partner with the Director leading Tech & Transformation pillar to shape how Deloitte presents its tech-led strategy and how Global Tax & Legal communicates its transformation agenda. This role is focused on product marketing for complex technology and transformation offerings, with an emphasis on positioning, narrative development, competitive differentiation, launch planning, and proof-point creation. The team Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Responsibilities

• Build and evolve the positioning and narrative: Develop and refine messaging, value propositions, and category POVs that support Deloitte's tech-led market position and Global Tax & Legal's evolving service delivery model.
• Build branding guidelines for products, platforms and solutions: Develop and evolve a strategic playbook for GT&L product, platform and solution branding in alignment with the Deloitte Global Brand guidelines.
• Bring an inside view of where tech is heading: Maintain a strong network and deep technical fluency inside the tech and AI ecosystem to translate market trends in AI, platforms, and emerging technologies into clear, defensible points of view.
• Design repeatable launch programs: Build repeatable launch playbooks, asset frameworks, and enablement tools for new platforms, AI capabilities, signature programs, and transformation offerings. Help the organization move the firm from one-off launch campaigns to a repeatable process with measurable adoption across geographies.
• Build the process and infrastructure needed for credibility: Turn platform deployments, transformation outcomes, and engagement patterns into proof points that makes Deloitte's