Go to Market Associate

Craft is the AI Sales & CX Platform for the trillion-dollar home improvement industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases. We've signed some of the largest enterprises and PE consolidators in the space without a dedicated GTM team. Without external funding. Profitably. As a Go to Market Associate, you're on the front lines of our growth: driving outbound, booking high-quality demos, and shaping how the market first experiences Craft. This isn't a traditional SDR seat. It's the proving ground for becoming an Account Executive at a company that's scaling fast. You won't inherit a script and a quota. You'll help build the outbound engine from the ground up, work directly with our founders and sales team, and earn your way into closing deals and owning revenue as we grow. What You'll Do Drive outbound: identify and engage high-potential home improvement operators (roofing, windows and doors, siding, bath, kitchen, flooring, and more)Run personalized, structured outreach campaigns that generate qualified demos and pipelineManage high-volume outreach with precision: quality, follow-up, and message consistencyPartner with founders, sales, and marketing to refine targeting, messaging, and GTM experimentsHelp build the outbound playbook as the team scales. You're shaping the engine, not inheriting itTravel to industry conferences to pitch Craft and book qualified demos in person Who You Are Intelligent, persistent, and self-motivated, energized by cold outbound and the craft of opening doorsHighly coachable: you ask for feedback and act on it fastResilient: comfortable with high volume and unfazed by rejectionThoughtful: you personalize so prospects feel genuinely understood, not blastedHungry to learn the full sales cycle and grow into an Account Executive (closing) roleWilling to be in NYC 5 days a week Why Join Us Get in early at a category-defining AI company in an industry that's powering the backbone of AmericaA defined path to Account Executive: prove you can build pipeline and you'll graduate into closing deals, with room to grow into enterprise sales or GTM leadership as we scaleCustomers are renewing, expanding, and referring. You're pushing on an open doorLearn outbound and sales directly from founders who've outsold companies that raised half a billion dollarsCompetitive base + uncapped commission + generous equity (we're profitable, not VC-backed) Compensation $60-100K base + uncapped commission on pipeline (OTE $100-150K) + meaningful equityFull medical, dental, visionUnlimited PTO