GM, Keepr

About the role

Provide leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall launch strategy. Grow customer lifetime value (LTV) through subscriptions, attachments & new services. Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies. Lead development activities in all product categories from conceptualization through development and launch execution to meet critical customer requirements. Ensure development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations. Optimize awareness and brand building, cultivate and extend customer engagement and loyalty, activate and extend the Ideal Image consumer base. Drive vision, research, and identification of white space opportunities and develop the vision for a new product development.

Responsibilities

• Provide leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall launch strategy.
• Grow customer lifetime value (LTV) through subscriptions, attachments & new services.
• Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies.
• Lead development activities in all product categories from conceptualization through development and launch execution to meet critical customer requirements.
• Ensure development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations.
• Optimize awareness and brand building, cultivate and extend customer engagement and loyalty, activate and extend the Ideal Image consumer base.
• Drive vision, research, and identification of white space opportunities and develop the vision for a new product development.

Requirements

General Management or New Product launch skills suitable for a high growth, entrepreneurial environment. Expertise scaling disruptive and innovative consumer brands: history of establishing a strong brand image and identity; skillset and prior experience visualizing and actualizing the full potential of a brand; exemplary understanding of product strategy. Proven experience successfully launching products and brands to market and achieving product market fit. Strong leadership skills; ability to inspire and motivate a team: cultivate or attract the best talent in the marketplace across key functional areas; structured, yet strategic approach with direct reports; support a dedicated, collaborative and entrepreneurial culture. Execute against company vision, strategy, and priorities.

Qualifications

• General Management or New Product launch skills suitable for a high growth, entrepreneurial environment.
• Expertise scaling disruptive and innovative consumer brands: history of establishing a strong brand image and identity; skillset and prior experience visualizing and actualizing the full potential of a brand; exemplary understanding of product strategy.
• Proven experience successfully launching products and brands to market and achieving product market fit.
• Strong leadership skills; ability to inspire and motivate a team: cultivate or attract the best talent in the marketplace across key functional areas; structured, yet strategic approach with direct reports; support a dedicated, collaborative and entrepreneurial culture.
• Execute against company vision, strategy, and priorities.

Skills

• Product innovation strategy/roadmap and new product opportunities.
• Customer lifetime value (LTV) through subscriptions, attachments & new services.
• General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies.
• Development activities in all product categories from conceptualization through development and launch execution.
• Support materials and activities needed to successfully launch new products and build brand strength.
• Vision, research, and identification of white space opportunities.

Benefits

Competitive Compensation — $240,000-$280,000 base salary plus potential 25% annual bonus incentive target and long term incentive. Outstanding Benefits Package, including: Medical, dental and vision Insurance, 401(k) Retirement Plan-eligible at only 45 days of service, with company match at 5% employee contribution, Paid Holidays and generous PTOSupplemental insurance, including pet insurance and Carrot Fertility Ongoing professional development and trainingAnd more!

Pay

$240,000 - $280,000 base salary plus potential 25% annual bonus incentive target and long term incentive.

Schedule

N/A