GM, Insurance

About Us

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We're the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.

Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

The Role

We're looking for a GM of Insurance to build, launch, and scale Dutch’s pet insurance business. This is a highly entrepreneurial leadership role for someone who can operate like the CEO of a new business line inside a fast-growing company.

• Own Dutch’s pet insurance vertical end-to-end, including strategy, launch, growth, operations, and financial performance
• Develop the business plan for Dutch Insurance, including revenue model, margin profile, customer acquisition strategy, retention strategy, and long-term growth roadmap
• Lead the work required to make Dutch Insurance available nationally, including the path to launching in all 50 states
• Partner with legal, compliance, insurance carriers, brokers, TPAs, and other external partners to ensure Dutch’s insurance offering is compliant, scalable, and operationally sound
• Evaluate and manage insurance partnership structures, including carrier relationships, agency/broker models, underwriting partners, claims partners, and potential MGA-style opportunities
• Define the customer experience across quote, purchase, onboarding, claims education, renewal, and ongoing member engagement
• Work closely with product, engineering, marketing, lifecycle, CX, clinical, legal, and finance to integrate insurance into the Dutch member experience
• Build and optimize the insurance funnel, including pricing presentation, plan positioning, conversion, attach rate, and cross-sell opportunities
• Own the insurance P&L, including revenue, CAC, contribution margin, retention, partner economics, and operating costs
• Develop dashboards, reporting, and operating cadences to track the health of the business
• Identify new growth opportunities across Dutch’s existing member base, new member acquisition funnel, employer/affiliate channels, and strategic partnerships
• Build the team, processes, and vendor infrastructure required to scale the vertical over time
• Serve as the internal expert and executive owner for the insurance business

What You'll Do

Own Dutch’s pet insurance vertical end-to-end, including strategy, launch, growth, operations, and financial performance

Develop the business plan for Dutch Insurance, including revenue model, margin profile, customer acquisition strategy, retention strategy, and long-term growth roadmap

Lead the work required to make Dutch Insurance available nationally, including the path to launching in all 50 states

Partner with legal, compliance, insurance carriers, brokers, TPAs, and other external partners to ensure Dutch’s insurance offering is compliant, scalable, and operationally sound

Evaluate and manage insurance partnership structures, including carrier relationships, agency/broker models, underwriting partners, claims partners, and potential MGA-style opportunities

Define the customer experience across quote, purchase, onboarding, claims education, renewal, and ongoing member engagement

Work closely with product, engineering, marketing, lifecycle, CX, clinical, legal, and finance to integrate insurance into the Dutch member experience

Build and optimize the insurance funnel, including pricing presentation, plan positioning, conversion, attach rate, and cross-sell opportunities

Own the insurance P&L, including revenue, CAC, contribution margin, retention, partner economics, and operating costs

Develop dashboards, reporting, and operating cadences to track the health of the business

Identify new growth opportunities across Dutch’s existing member base, new member acquisition funnel, employer/affiliate channels, and strategic partnerships

Build the team, processes, and vendor infrastructure required to scale the vertical over time

Serve as the internal expert and executive owner for the insurance business

What We're Looking For

• 8+ years of relevant experience in insurance, consumer fintech, healthcare, pet care, marketplace, subscription, or regulated consumer businesses
• Strong understanding of insurance business models, ideally including carrier partnerships, distribution, brokerage/agency models, claims operations, compliance, and state-by-state regulatory considerations
• Proven ability to build and scale a new business, product, or market from early stage to meaningful revenue
• Highly analytical operator who can translate data into commercial decisions
• Strong cross-functional leadership skills, with the ability to align product, marketing, legal, operations, finance, and external partners
• Excellent judgment in regulated, complex, or ambiguous environments
• Strong commercial instincts around pricing, packaging, conversion, retention, and unit economics
• Able to move quickly while maintaining a high bar for compliance, customer experience, and operational quality
• Entrepreneurial mindset — you are excited to build the playbook, not just follow one
• Clear communicator who can operate at both the executive/board level and the detailed execution level

Nice To Haves

• Experience in pet insurance, health insurance, property & casualty insurance, embedded insurance, or consumer insurance distribution
• Experience launching insurance products across multiple states
• Experience working with insurance carriers, MGAs, brokers, TPAs, claims administrators, or reinsurance partners
• Experience in a high-growth startup or marketplace environment
• Familiarity with subscription, telehealth, pharmacy, veterinary, or healthcare-adjacent business models
• Experience building financial models, board-level reporting, and business-line operating plans