GM, Head of Rewards

About the role

Fetch is seeking a GM, Head of Rewards to lead one of the most important parts of our consumer platform: the rewards ecosystem that turns everyday engagement into tangible value for millions of users. This is an end-to-end GM role with clear P&L accountability and cross-functional leadership across Product, Engineering, Marketing, Finance, and Sales.

Responsibilities

• P&L Ownership: Own the rewards business end-to-end, including revenue, margin, redemption costs, and partner economics. Set annual targets, manage to them, and present financial performance to the executive team.
• Business Development and Partnerships: Lead all commercial relationships with third-party integrators and rewards partners. Negotiate contracts, structure pricing, and source new partnerships as strategy evolves.
• Product Strategy and Roadmap: Define the long-term vision for the rewards ecosystem in partnership with Product and Engineering. Sequence and prioritize the roadmap, balancing near-term UX improvements (e.g., search, filtering, animations, card descriptions, information hierarchy) with new functionality (e.g., rewards media, point transfers, dynamic pricing) and bigger long-term bets (virtual goods, subscriptions, VIP experiences, expanded redemption catalog).
• Engagement and Retention Mechanics: Expand sweepstakes, gamification, and other engagement programs that drive redemption frequency and deepen user habit.
• Merchandising and Catalog: Curate gift card assortment, denominations, and the redemption experience to align with Fetch's brand and user expectations. Build out specialty catalog and non-gift-card redemption options that strengthen brand passion and acquisition appeal.
• User Research and Insights: Commission and apply user research to inform merchandising, UX, and roadmap decisions. Build a continuous test-and-learn muscle inside the team.
• Cross-Functional Leadership: Partner with Marketing on user positioning and growth, Finance on unit economics, Engineering on prioritization and delivery, and Sales on partner-facing commercial opportunities. Set the operating cadence and culture for the function.
• Executive Reporting: Deliver clear, data-backed updates to the Fetch executive team on business performance, partnership pipeline, and roadmap status.

Requirements

• Significant Senior Leadership Experience: Ownership or material influence on the financial performance of a scaled consumer, marketplace, loyalty, fintech, commerce, gaming, travel, or platform business. Background in points-based rewards systems or large consumer app platforms is strongly preferred.
• Business Development Track Record: Proven ability to source, negotiate, and close strategic partnerships with major brands and platforms. Direct experience with loyalty integrators or rewards networks is a strong plus.
• P&L Management: Demonstrated ownership of a business unit's financial performance, including revenue forecasting, margin management, contract economics, and capital allocation decisions.
• Product Strategy: Strong product instincts and the ability to partner deeply with Product and Engineering to shape and prioritize the roadmap. Prior product management experience is a plus.
• Strategic Thinking: Ability to set a multi-year vision while making sharp prioritization calls in the near term, with comfort framing trade-offs that balance risk and reward.
• Operating Excellence: Strong operator who turns strategy into clear priorities, decision rights, milestones, KPIs, and execution rhythms without losing sight of user experience or business quality.
• Team Leadership: Experience building and leading high-performing cross-functional teams. Willingness to operate at multiple altitudes, from executive strategy and partner negotiation to detailed business reviews.
• Data Fluency: Comfort with data, analytics, and financial modeling. Ability to balance qualitative user insight with quantitative rigor in decision making.
• Adaptability: Thrives in fast-paced, ambiguous, high-growth environments and adjusts quickly as priorities evolve.