Global Social Media & Digital Communications Manager (US)

About the role

Ashurst Perkins Coie US LLP is seeking a Global Social Media & Digital Communications Manager to lead the firm's U.S. social media strategy, including organic, paid, leadership channels, lawyer training, and employee advocacy. The successful candidate will own the U.S. content calendar, manage the end-to-end planning, creation, scheduling, and publishing of high-quality content, and advise on social media best practices.

Responsibilities

• Lead the firm's U.S. social media strategy, including organic, paid, leadership channels, lawyer training, and employee advocacy
• Own the U.S. content calendar and manage the end-to-end planning, creation, scheduling, and publishing of high-quality content
• Advise on social media best practices and deliver compelling owned and paid content as part of wider marketing and communications initiatives
• Actively monitor internal and external news to identify items of interest and impact for the firm's social media channels in the U.S. region
• Report on channel performance, analyze monthly trends and the impact of marketing and communications initiatives, and apply insights to continuously improve digital communications
• Lead agency relationships, including briefing agencies and developing content and paid media strategies for the U.S. region
• Deliver an effective employee advocacy strategy and manage employee advocacy tools to maximize brand awareness and staff engagement with social media across the U.S. region
• Coordinate with the global Digital Communications team to ensure consistency of messaging, brand voice, and strategic alignment across all regions

Requirements

• In-depth knowledge of how to effectively leverage social media and broader digital marketing
• Deep understanding of LinkedIn, including the ability to train others in person and online
• Ability to produce quick, clean, and engaging copy for digital channels, including under time pressure
• Strong sub-editing and proofreading skills, with the ability to comply with a style and brand guide
• Ability to work with internal teams to understand their objectives and audiences and develop strategic content plans
• Experience managing agency relationships and briefings
• Experience leading social media for multichannel campaigns that include social media, email, public relations, PPC, and display

Qualifications

• At least six years of experience in digital communications or social media, including providing strategic counsel and hands-on execution
• Experience developing, delivering, and reporting on the success of social media strategies and processes
• B2B or professional services experience is preferred, ideally in a legal or financial services environment
• Bachelor’s degree is preferred

Benefits

• Annual discretionary bonus
• 401(k) plan
• Medical, dental, and vision insurance
• Accrued paid time off plan starting at 20 days annually
• Personal medical and parental leave
• Up to 10 paid holidays
• Family care benefits

Pay

The compensation range for this role varies by location:

• San Francisco Bay Area: $119,000 to $180,870 annually
• Colorado: $93,240 to $141,710 annually
• Los Angeles: $108,580 to $165,030 annually
• San Diego: $107,200 to $162,930 annually
• New York: $108,190 to $164,430 annually
• Washington state: $98,350 to $149,480 annually
• Washington, D.C.: $106,220 to $161,440 annually

Schedule

The successful candidate will be expected to be present at work during regularly scheduled working hours and as needed in the position, consistent with the firm’s attendance expectations.