Global Product Marketing Manager, Trust and Safety

About the role

The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling will be a plus. At TikTok, we believe that when people feel safe, their creativity can flourish, so the Product Marketing Manager - Trust and Safety Marketing will play a key role in influencing the TikTok products, policies, and communications related to user & platform safety, data privacy, and more.

Responsibilities

• Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
• In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user insights, shape product & external messaging, and execute across channels
• Work cross-functionally to improve the visibility of Trust and Safety and product marketing efforts; developing a continuous flow of communication among relevant teams
• Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in regional markets
• Spearhead global consistency in product marketing and brand marketing strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
• Work with our research and insights teams to deliver deep audience & marketing insights to be used in product decision making
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users

Qualifications

• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Excellent organization, project management, and problem-solving skills
• High level of integrity as well as interpersonal skills as you often act as the "glue" between internal departments
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences
• Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing

Pay

The base salary range for this position in the selected city is $108,000 - $151,200 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)