Global Marketing Manager - Legacy DX

Key Duties

• Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization
• Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements
• Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions
• Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth
• Partner with sales teams to enable execution through tools, messaging, and training
• Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly
• Collaborate with Marketing Communications on campaigns, promotions, and content

Commercial Execution

• Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth
• Partner with sales teams to enable execution through tools, messaging, and training
• Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly

Cross-Functional Collaboration

• Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities
• Support KOL development and customer engagement initiatives

Qualifications

• Bachelors degree in Business, Marketing, or Science related field required
• Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment
• IVD experience is preferred
• Experience with marketing plans and/or product launches preferred
• Experience in product launches and lifecycle management preferred
• Strong business acumen and analytical skills
• Ability to translate strategy into execution
• Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company
• Ability to work with the sales team and provide support guidance with the selling process
• Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization
• Excellent interpersonal, organizational, written and oral communications skills
• Self-motivated person who has the ability to work under pressure and meet deadlines
• Computer proficiency (MS Word, and Excel)
• Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs
• Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management
• Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment
• May be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends)