Global Market Development Manager, Cloning and Services
This is an on-site position with a standard work schedule (Monday–Friday) in an office environment.
About the Role
Join our team at Thermo Fisher Scientific and contribute to meaningful work that makes a positive global impact. As the Global Market Development Manager, you will drive the go-to-market strategy, growth, and adoption of our Cloning and Services (GeneArt) portfolios within Molecular Biology. This role is pivotal in expanding our comprehensive reagent and service portfolio, which supports the entire cloning workflow, including traditional and seamless cloning, media and competent cells, and DNA-to-antibody services.
Responsibilities
- Develop, implement, and measure strategic marketing plans and tactics for the cloning and services portfolios using a customer-centric approach to drive awareness, consideration, and purchase.
- Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
- Ensure alignment with business strategy and goals as defined by the business leadership team.
- Develop launch strategies and implement new product introductions to achieve revenue goals.
- Drive incorporation of the product portfolios into broader workflows and customer journeys.
- Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
- Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
- Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
- Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
- Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
- Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.
Requirements
- Bachelor’s degree in science or Bachelor’s degree in business, marketing, engineering, or a related field with experience in life sciences, biotechnology, or biopharma sectors.
- Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for consumables and/or services in the life sciences field.
- Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
- Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.
Skills
- Excellent verbal and written communication skills, with the ability to interact comfortably with internal and external audiences.
- Strong interpersonal and relationship-building skills.
- Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
- Ability to translate performance metrics into impactful business decisions.
- Analytical thinking abilities to identify and resolve problems, ensuring continuous improvement in processes and results.
- Ability to drive projects to completion on time, with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment.
- Willingness to travel (25%).
Pay
The estimated salary range for this position based in California is $103,100.00–$137,000.00. This position may also be eligible for a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
Benefits
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
- At least 120 hours of paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.
For more information on our benefits, visit: Thermo Fisher Scientific Total Rewards.