Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager

About the Role

As a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager, you’ll be the strategic engine delivering 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts within the Verizon Business segment. You will act as a highly specialized individual contributor, partnering closely with Verizon sellers and account teams to define the right approach to deliver on account objectives and drive targeted wins. Your efforts will directly support Sales account managers, delivering on Reputation, Relationship, Revenue (Pipeline), and Retention KPIs.

Responsibilities

• Owning and crafting well-composed ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet agreed-upon business targets.
• Conducting deep account discovery to understand Enterprise and Public Sector organizations, how they buy technology products, and the key motivators of their buying committee members.
• Working closely and collaboratively with Enterprise and Public Sector Sales leadership and account owners to drive shared accountability in the success of ABM and DBM programs.
• Designing activation programs for targeted ABM/DBM accounts and building or sourcing assets mapped to the customer/buyer journey and aligned with specific personas to help sales identify and accelerate opportunities.
• Leveraging AI tools and the full Verizon MarTech stack to deliver advanced relevance and personalization for all ABM and DBM assets.
• Ensuring all projects are aligned with established strategy, managing timelines, and remaining actively aware of program details and deliverable statuses at all times.
• Reporting out to peers and senior leadership on the progress and impact of ABM and DBM initiatives via a regularly-maintained dashboard.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Enterprise and/or Public Sector B2B marketing experience.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks that are clear and concise, with a focus on executive design and succinct storytelling.

Qualifications

Even better if you have one or more of the following:

• Deal-Based Marketing (DBM) experience.
• Ability to analyze results, identify gaps, and successfully pivot strategies to deliver outcomes.
• Ability to build executive-level relationships and drive complex initiatives across matrixed teams.
• Strong understanding of Verizon Business wireless and wireline products.
• Deep familiarity with Enterprise and Public Sector buying motions, including how to identify, map, and influence key buying committee members across numerous industries and verticals.
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• Proficiency with AI tools and modern marketing technology stacks to drive personalization and deep account discovery.

Work Location and Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, set by your manager. Scheduled weekly hours are 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. Highlights include:

• Health and wellness benefits: medical, dental, vision, short and long-term disability, life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company paid holidays and up to 6 personal days per year.
• Paid parental leave and adoption assistance.
• Tuition assistance and other incentives.

Pay

The annual salary range varies by location:

• General locations: $105,000.00 - $201,000.00.
• Illinois and New York locations: $115,500.00 - $201,000.00.

This is an incentive-based position with potential to earn more. Compensation for part-time roles is adjusted based on hours.