Global Director of Brand & Communications (Austin/US Remote)

About the role

LumApps is seeking a strategic, high-energy Global Director of Brand & Communications to lead, shape, and scale the LumApps brand worldwide. In this global leadership role, you will define our international market positioning, visual and verbal identity, global PR/media strategy, analyst relations (AR), and C-suite communications. You will act as the architect of our global narrative while ensuring localized relevance across key international markets (North America, Europe, and APAC). Leading a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones, you will establish LumApps as the recognized global leader in its category.

Responsibilities

• Brand Awareness & Market Category Leadership
  • Drive Global Brand Awareness: Design and execute high-impact, multi-channel global campaigns aimed at dramatically boosting brand recall, organic search visibility, and top-of-funnel consideration among enterprise buyers worldwide.
  • Category Ownership: Position LumApps as the definitive market leader and thought authority in Employee Experience (EX) and Digital Workplace solutions through high-profile media, strategic sponsorships, and industry partnerships.
  • Brand Equity & Measurement: Establish framework and metrics to track global brand awareness growth, regional sentiment, brand affinity, and overall market awareness against key enterprise competitors.
• Global Brand Strategy, Positioning & Governance
  • Worldwide Brand Architecture: Own and evolve the LumApps global brand identity, value propositions, and overarching platform narrative across all regions.
  • Global Creative Governance: Oversee our global design system, tone of voice, brand guidelines, and creative execution across digital, field events, and multimedia assets globally.
  • Cross-Regional Brand Alignment: Serve as the global brand steward, ensuring seamless alignment and brand consistency across international sales teams, regional demand generation programs, and product UI/UX.
• International PR, Media Relations & Industry Analysis
  • Global PR Strategy: Formulate and drive earned media strategies across key global tech hubs, managing localized PR agencies in North America, EMEA, and APAC to maximize global share of voice (SOV).
  • Global Analyst Relations (AR): Partner with Product Marketing and Executive Leadership to drive engagement with major global industry analyst firms (e.g., Gartner, Forrester, IDC), securing top-tier positioning in worldwide market reports.
  • Corporate & Financial Communications: Direct global corporate announcements, strategic partnership releases, product innovations, and international crisis communications management.
• Executive Communications & Global Thought Leadership
  • C-Suite Platform Management: Craft global keynotes, op-eds, media talking points, and conference presentations for LumApps’ executive leadership team on major global stages.
  • International Employer Brand: Partner with Global HR and People Ops to project a unified employer brand that attracts top-tier global tech talent across all international offices and remote hubs.
• Global Agency Leadership
  • Agency Management: Direct international agency networks (PR, Brand, Production) and optimize global communications budgets to maximize return on investment.

Requirements

• Experience: 8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, with direct experience supporting global go-to-market strategies.
• Global Track Record: Proven success scaling brand awareness across international markets (specifically North America, Europe, and expansion markets like APAC), navigating cross-cultural communication nuances, and managing multi-region PR campaigns.
• Communications Mastery: Strong background in global media relations, analyst relations (Gartner Magic Quadrants, Forrester Waves), executive comms, and international reputation management.
• Cross-Border Leadership: 4+ years of experience managing distributed international teams, time-zone logistics, and global agency rosters.
• Storytelling Expertise: Flawless written and executive-level editorial skills, with the ability to build high-concept narratives that resonate across diverse enterprise markets.

Benefits

• Generous Paid Leave: 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays.
• Health Insurance: United Healthcare, 100% employer-paid benefits from day 1.
• 401k Retirement Plan: 100% employer match up to 4% of your contribution.
• Family-Friendly Policy: Inclusive maternity & paternity leave.
• Team Celebrations & Seasonal Events: Regular team events to foster culture.
• Equipment of Your Choice: Company-provided laptop.

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.