Global CT Portfolio Manager
GE HealthCare · Waukesha, WI · 1 mo ago
Sales$116k–$174k/yrFull-time
Responsibilities
- Shepherd the development of a cohesive, cross‑segment CT portfolio narrative—bringing together the right leaders and teams to connect PCCT, Ultra‑Premium, Performance/Value, Care Area, and Digital/Smart Subscription offerings to the needs of distinct customer segments.
- Maintain the CT portfolio message architecture, ensuring segment positioning ladders up consistently and that new features and NPIs don’t result in gaps or overlaps between segments.
- Serve as the single point of coordination across the segment Directors, converting peer‑to‑peer negotiation into a structured prioritization process.
- Identify portfolio‑level whitespace, cannibalization risk, and sequencing conflicts, and bring recommendations with clear trade‑offs to the CMO for decision.
- Ensure CT portfolio marketing activity adheres to healthcare industry regulations, corporate policies, privacy requirements, and brand standards, in alignment with the Downstream Marketing Manager.
- Own one CT portfolio launch calendar covering all segments, eliminating segment launch collisions and competing claims on shared channels, events, and field attention.
- Run the annual and bi‑annual CT marketing planning cadence in partnership with the CMO and segment Directors; consolidate segment inputs into a single portfolio plan aligned to corporate, AIS, regional, and commercial objectives.
- Sequence launches, campaigns, and content drop against commercial, regional, and congress calendars.
- Maintain portfolio‑level launch readiness tracking and escalate slips early.
- Own CT portfolio performance reporting; prepare portfolio reviews for the CMO and Marketing Leadership Team.
- Ensure alignment between portfolio marketing objectives, lead generation activity, and commercial outcomes.
- Partner with Downstream Marketing Manager on attribution, funnel performance analysis, and campaign ROI measurement for CT.
- Coordinate the CT portfolio marketing budget process in partnership with Finance, the CMO, and segment Directors; consolidate segment budget inputs into one portfolio view.
- Track spend, maintain forecast accuracy, and provide regular budget and variance reporting across CT marketing activity.
- Manage ASTs, purchase orders, vendor onboarding, and agency and contract administration for portfolio‑level programs.
- Identify cost optimization and shared‑investment opportunities across segments.
- Coordinate CT portfolio presence at trade shows, congresses, and customer events in partnership with the AIS exhibits & events team and the Downstream Marketing Manager.
- Support planning, budgeting, vendor coordination, and logistics management; apply standard operating procedures for event planning and measurement.
- Report on event effectiveness and business impact at the portfolio level.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 6+ years of progressive product marketing, portfolio marketing, marketing operations, or commercial operations experience.
- Demonstrated experience coordinating across multiple product lines, segments, or business owners without direct authority.
- Proven track record managing launch calendars, campaign execution, and marketing program operations end to end.
- Strong written and verbal communication skills, including preparing executive‑level materials.
- Ability to operate in a matrixed, global environment across multiple time zones.
Skills (Desired Characteristics)
- Experience within healthcare technology, medical devices, diagnostic imaging, healthcare IT, or another regulated industry.
- Familiarity with CT or diagnostic imaging clinical workflows, customer segments, and buying centers.
- Hands‑on experience with marketing automation, CRM, and analytics platforms.
- Experience supporting global marketing teams and regional commercial organizations.
Benefits
- Medical, dental, and vision coverage
- Paid time off
- 401(k) plan with employee and company contribution opportunities
- Life, disability, and accident insurance
- Tuition reimbursement
Pay
For U.S. based positions only, the pay range for this position is $116,000.00‑$174,000.00 Annual. Compensation decisions are dependent on the facts and circumstances of each case; the specific compensation offered may be influenced by skills, qualifications, experience, and location. This position may also be eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI).