Global Alzheimer Disease Marketing Lead
About the role
You will shape commercialization of a post-proof-of-concept asset in Alzheimer's disease. Bringing direct disease-area experience, you will build UCB's understanding of the market, patients, caregivers, diagnosis, biomarkers, and healthcare system, and translate it into development and commercial choices. You will work with the Global Stakeholder Integrator, who leads overall commercial sand cross-functional integration. You will work closely with the Global Stakeholder Integrator and cross-functional colleagues responsible for commercial strategy, asset development, evidence generation, patient access, and investment decisions. You will lead collaboration and commercial decision-making across functions and geographies while bringing external stakeholder perspectives into asset strategy.
Responsibilities
- Build UCB's Alzheimer's disease knowledge and translate patient, caregiver, stakeholder, diagnostic, access, and competitive insights into asset choices.
- Lead the global cross-functional forum for learning, collaboration and commercial decision making.
- Develop the patient population and indication vision, value proposition, positioning, and commercialization strategy.
- Define the market-development priorities required to support future adoption, including diagnosis, biomarkers, referral and treatment pathways, healthcare infrastructure, and care delivery.
- Develop market assessments, forecasts, business cases, and commercialization scenarios, including key assumptions, uncertainties, and capability needs.
- Support evaluation of development and partnering scenarios through commercial assessment of strategic options, assumptions, opportunities, and risks.
- Bring external stakeholder perspectives into asset decisions and translate the work into clear recommendations for the Asset team.
Requirements
- Bachelor’s degree.
- 10+ years of pharmaceutical strategy, marketing, or commercialization experience.
- 2+ years direct Alzheimer’s disease or dementia experience.
- 2+ years experience supporting a development-stage, post-proof-of-concept, or pre-launch asset.