Global Advertising Campaign Strategy, SVP - Corporate Affairs

Responsibilities

• Own Blackstone’s global advertising strategy across priority audiences, regions, and channels, ensuring alignment to enterprise brand objectives, business priorities, and audience insight
• Serve as the senior day-to-day lead for agencies of record and production partners in the U.S., Japan, and other key markets, working across time zones and guiding campaign creative development from insight to idea to production and ensuring creative excellence, speed, and consistency
• Shape mid- and lower-funnel creative activation, defining how assets are modularized, adapted, and deployed across a modern distribution ecosystem using contemporary tools and AI-enabled workflows where appropriate
• Establish a modular creative operating model built for AI-enabled production and audience-level personalization, ensuring campaign creative strategy is grounded in segmentation so we can deliver distinct, relevant messaging across customer segments at scale
• Direct agency scoping, budget management, and commercial oversight, optimizing for quality, efficiency, and impact while maintaining appropriate governance, forecasting discipline, and executive visibility
• Drive integrated campaign execution across creative, media, production, digital, content, technology, public affairs, legal, compliance, and regional marketing stakeholders, proactively managing interdependencies, milestones, risks, and decisions
• Present campaign strategy, creative concepts, status, and performance insights to senior stakeholders; synthesize learnings into clear recommendations that improve creative effectiveness and inform future investment decisions at scale

Qualifications

• 10+ years of experience in advertising, brand management, integrated marketing, or agency leadership roles across B2B, B2C, and/or complex audience environments, with meaningful experience operating at a senior or executive level
• Fluency in emerging AI-enabled creative and content workflows, with sound judgment on how to apply them to improve efficiency, modularity, and distribution without compromising brand quality
• Identify high-impact AI use cases for operational leverage, with a proven track record of adapting creative and campaign strategy to AI-driven shifts in search, content consumption, and audience engagement
• Proven track record leading creative agencies and cross-functional teams to develop and deliver high-quality omni-channel campaigns across digital, social, video, print, and related formats
• Deep expertise in agency management, creative development, production workflows, budgeting, procurement, and operating rigor, including experience with scopes of work, MSAs, onboarding processes, and vendor governance
• Exceptional executive communication, stakeholder management, and influencing skills, to build consensus, navigate complex governance environments, and present effectively to senior leadership
• Strategic and analytical fluency, including connecting audience insight, campaign performance, and brand objectives to creative direction and optimization decisions
• Experience working globally and comfort working across time zones in integrated environments with internal and external partners; familiarity with asset management and financial advisor audiences is a plus