GIS & Market Analyst, Insights & Analytics

About The Role

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a GIS & Market Analyst, Insights & Analytics. This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

Essential Job Duties And Responsibilities

• Builds and cultivates relationships across all functional groups, developing a deep understanding of business needs and key use cases for data.
• Serves as a trusted partner for consumer and market analytics and participates in cross-functional meetings as needed.
• Utilizes GIS and location intelligence tools to support leasing, marketing, investments, and development initiatives through market analysis, retailer location strategy, site evaluation, and consumer insights projects.
• Conducts analyses that integrate GIS and non-spatial data from a variety of internal and external sources to develop actionable insights that support strategic decision-making.
• Maintains critical shopping center and retailer location databases, including competitive set tracking, void analysis, demographic analogs, and portfolio screening analyses.
• Builds and maintains shopping center trade area definitions, geospatial datasets, geodatabases, and portfolio-wide GIS standards, ensuring accurate, current, and well-organized retail real estate data.
• Develops maps, dashboards, presentations, reports, and other visual products that effectively communicate insights while adhering to corporate branding standards and visualization best practices.
• Updates and maintains recurring business deliverables, ensuring data accuracy, clear storytelling, and alignment with organizational objectives.
• Researches, evaluates, and applies emerging technologies, including AI-enabled analytics and automation tools, to enhance GIS and market intelligence capabilities, improve analytical efficiency, streamline workflows, and drive continuous improvement across the Insights & Analytics function.
• Supports and participates in the department's education and training initiatives, sharing department created resources, capabilities, tools, and consumer insights with the broader organization.
• Collaborates closely with the Insights & Analytics team to support departmental priorities and strategic initiatives, including portfolio traffic reporting and occasional coverage on weekends, holiday weekends, and company-observed holidays as needed.

Competencies

• Advanced proficiency with ESRI products and location intelligence tools, including ArcGIS Pro, ArcGIS Online, ArcGIS Business Analyst, and related GIS applications.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with Power BI, Think-Cell, and other data visualization and reporting tools preferred.
• Strong knowledge and application of mobile location data and commercial real estate data providers such as Placer.ai, CoStar, Hubexo, ESRI, ChainXY, and similar market intelligence platforms.
• Demonstrated ability to analyze large, complex, and location-based datasets; synthesize findings; and translate insights into clear, actionable business recommendations.
• Proven ability to consult with stakeholders, understand business needs, and deliver meaningful insights that support strategic decision-making.
• Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to effectively communicate technical concepts to diverse audiences.
• Strong problem-solving, organizational, and project management skills, with the ability to manage multiple priorities and work effectively in a fast-paced environment.
• Able to build collaborative relationships and work effectively across functions, levels, and teams within the organization.
• Intellectual curiosity and a continuous improvement mindset, with an interest in evaluating and applying emerging technologies, including AI-enabled capabilities, to enhance efficiency, insight generation, and decision-making.
• Self-motivated team player with strong attention to detail and the ability to work both independently and collaboratively.
• Demonstrated commitment to Tanger's Core Values: Integrity, Inclusion, and Innovation.

Required Education And Experience

• BS/BA in geography, GIS, urban planning or relevant business field (Marketing, Applied Statistics, Mathematics, Management Science, Engineering, Economics) combined with GIS experience.
• 3+ years’ experience with ESRI ArcGIS, including ArcGIS Pro, ArcGIS Online, and ArcGIS Business Analyst.
• Working knowledge/experience in business analytics with proficient use of traditional research methodologies.
• Working knowledge of the shopping center industry or retail industry.
• Experience using AI-enabled research, analytics, automation, or productivity tools to improve research, reporting, analysis, and workflow efficiency.