General Sales Manager

About the role

D1 Training is seeking a proven sales leader with 3+ years of high-ticket fitness sales experience to own revenue growth and lead sales performance.

Responsibilities

• Own sales and revenue growth
• Generate, manage, and convert leads into memberships
• Consistently close 60%+ of qualified consultations
• Own all membership sales, personal training sales, retention, and front-desk conversion
• Oversee POS setup, billing, contracts, and promotions
• Lead and develop the team
• Run weekly 1:1s and staff meetings focused on sales performance and accountability
• Recruit, train, and coach staff to hit revenue and service goals
• Lead from the front as a first-one-in, last-one-out leader
• Manage the business P&L, budgets, and financial performance
• Review monthly financials with ownership, line by line
• Track KPIs including leads, close rate, retention, and revenue growth
• Deliver the D1 brand experience
• Serve as a key point of contact for members and families
• Ensure a world-class experience for youth athletes, adults, and professionals
• Support special events, community outreach, and brand activations

Requirements

Associate degree or equivalent experience
3+ years of sales leadership or management experience
Proven ability to generate leads and close sales
Experience in fitness, gym, retail, or service-based operations
Confident, energetic leader who thrives under pressure

Qualifications

Not specified

Skills

Not specified

Benefits

• Free membership in a state-of-the-art D1 Training facility
• Continuing education through company-sanctioned events
• A high-performance culture focused on growth, accountability, and teamwork

Pay

Base $60,000–$70,000 + Commission + Bonuses

Schedule

Full-Time | On-Site