General Manager - Woodland Hills, CA

About the Role

Burn Boot Camp is seeking an outperformer who thrives on ownership, accountability, and team success to open a flagship location from the ground up. This is a rare opportunity to build a community from zero to extraordinary, shaping culture before the doors open. As the General Manager of Burn Boot Camp Woodland Hills—a flagship HQ location and Brand Champion gym—you will be the senior operational leader, fully accountable for performance, culture, and business results from Day 1.

You will operate with the mindset of a Franchise Partner, driving results as if the business were your own while leveraging the full resources of Burn Boot Camp Headquarters. This role offers autonomy with support, high expectations with high reward, and the chance to open a flagship location, building culture, community, and revenue from the very first day. Grand Opening is targeted for early January 2027.

Leadership Team

• Lead Trainer – owns the fitness product, trainer development, and camp execution
• Lead Burn Ambassador – drives front desk operations, membership sales, and the member experience
• Key Childwatch – oversees Childwatch operations, team leadership, and family support

Responsibilities

• Leadership and management of the gym leadership team
• People strategy and execution
• Operations strategy and execution
• Blue Carpet Experience oversight
• Marketing strategy and execution
• Financial strategy and execution
• Generate leads before doors open and execute Pop-up Camps
• Lead a Grand Opening that sets the bar for Burn Boot Camp locations
• Drive membership growth, retention, and revenue performance
• Partner closely with HQ support teams (Human Resources, Accounting & Finance, Marketing, Learning & Development, and Operations)

Key Performance Indicators

• Average Unit Members (AUM)
• Gross Overall Revenue (GOR)
• Average Member Revenue (AMR)
• Membership growth and retention
• Retail and Burn Nutrition performance
• Payroll management and labor targets
• Expense management and budget adherence
• Overall gym profitability and financial health

Qualifications

• A leader of people and process
• Strong problem-solving skills with the ability to identify opportunities for efficiency and operational simplification
• Highly organized and detail-oriented
• Strong verbal and written communication skills
• Excellent interpersonal and leadership skills
• Able to prioritize multiple deliverables and meet deadlines
• Confident in membership sales leadership
• Experienced in financial performance management, including payroll and expense control
• Experienced in opening a new location, market, or business unit
• Skilled at lead generation, grassroots community outreach, and pre-sales or pre-opening membership campaigns
• Composed and decisive under the pressure of a compressed pre-opening timeline
• Energized by high-visibility, high-stakes environments (this is a Brand Champion flagship and marquee launch for Burn Boot Camp)