General Manager - Wilmington, NC

Key Responsibilities

• Drive sales and revenue growth
• Provide strategic leadership for all station operations including sales, programming, promotions, and engineering
• Manage and mentor department managers and staff
• Ensure compliance with FCC regulations, company policies, and industry standards
• Oversee daily operations and coordinate across departments to achieve company goals
• Lead and support the sales team in developing local advertising partnerships
• Drive digital sales through coaching and mentorship
• Establish revenue goals and ensure consistent progress toward achieving them
• Identify new business opportunities and develop creative advertising solutions for local clients
• Work directly with key accounts and community partners

Community Engagement Responsibilities

• Serve as a visible representative of the stations within the greater Wilmington area
• Develop partnerships with local organizations, businesses, and events.
• Promote the stations’ role as a trusted local voice and community resource.
• Complete outreach activities for EEO.

Financial & Administrative Oversight

• Manage station budgets and financial performance
• Review financial reports and adjust strategy as needed to meet revenue targets
• Oversee staffing decisions, hiring, training, and performance management

Qualifications

• 5+ years of leadership experience in radio, media, or advertising sales
• Proven ability to lead a sales team and drive revenue growth
• Strong understanding of radio programming, promotions, and digital media opportunities
• Excellent communication and relationship-building skills
• Knowledge of FCC rules and broadcast compliance preferred

Preferred Experience

• Prior experience as a Market Manager, General Manager, or Sales Manager in radio
• Familiarity with local advertising and community-based media