General Manager, Trauma & CMF (Craniomaxillofacial) (10426-2026167)

About the role

At LifeNet Health, you are the advantage. Every day, you help us to save lives, restore health, and bring hope to patients and families around the world. This job is located in Virginia Beach, VA within the Marketing department. The schedule is Monday-Friday from 8:15 AM to 5:00 PM. It is a non-clinical position.

How You’ll Make An Impact

As a General Manager, Marketing (Trauma and CMF-Craniomaxillofacial), you’ll play a vital role in advancing our mission. In this position, you’ll be responsible for leading a customer-focused business unit and franchise, consisting of medical and operational staff with significant subject matter expertise. You’ll market medical and scientific capabilities to clients, working as and in conjunction with business development teams and operations to develop new customers and build existing relationships. You’ll improve existing products, develop and implement innovative professional marketing programs to ensure successful product launches and continued market share growth of the Company’s existing products. You’ll also be responsible for the Franchise's Profit and Loss.

What You’ll Do

• Strategic: Utilizes key business models such as a SWOT, segmentation, product life cycle, and GAP analysis to aid in the development, implementation, and positioning of product lines. Accumulates, analyzes, and evaluates key data about the marketplace, including areas such as market size, growth movement, and competition, to help anticipate competitive movements and make recommendations for product positioning in the marketplace.
• Leadership: Performs day-to-day management of the Franchise and provides oversight to assigned team by leading, guiding, and directing employees to be effective team members. Ensures that everyone is equipped with the right skills, tools, and talents necessary for executing their duties using established people processes. Collaborates and provides ongoing product and service support to representatives of LifeNet and its partners. Works closely with R&D teams to support new product development and launch efforts.
• Financial: Develops and implements strategic and annual marketing plans to include short-term, mid-term, and long-term goals and objectives for the respective product family. This includes situational analysis of products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan to ensure compatibility with LifeNet mission. Develops and executes product launch strategies. Responsible for the Franchise Profit and Loss.
• Relationship/Partnering: Develops and maintains relationships with “key opinion leaders” in the surgical community relative to the product family to aid in new product development and positioning of current product lines. Builds relationships with and works effectively with both direct and distributor sales teams.
• Education & Training: Utilizes key communication and promotional tools to establish awareness and feedback from the target audience and potential users. This may involve the utilization of external resources for the development of clinical education programs, sales collateral marketing materials, and other associated brand awareness activities. Conducts focus groups to advance.

Minimum Requirements

• Bachelor’s Degree: Marketing, Business, or related field
• TEN (10) Years – Business experience in Medical Sales/Marketing and Product Management; majority should be with manufacturers of medical products ideally within the broadly defined market in which the Franchise in based; previous experience interacting with the surgical community and surgeons
• EIGHT (8) Years – People leadership experience with direct reports
• FIVE (5) Years – Experience in the development and market introduction of new and transformational products
• FIVE (5) Years – Experience in the industry pertaining to the Franchise
• Valid State Drivers License

Preferred Experience/Skills/Certifications

• Master’s Degree
• Key Knowledge, Skills, & Abilities: Franchise-related industry knowledge, Strategic Thinking, People Development, Relationship Management, Research/Problem Solving, Communication, Project Management

Why Join LifeNet Health

• Affordable Medical, Dental, and Vision Coverage
• Profit Sharing Plan
• 403(b) Retirement Plan
• Paid Parental Leave
• Corporate Sponsored Events
• Flexible Work Program
• Tuition reimbursement
• Career & Leadership Development
• Wellness Program
• Employee Assistance Program (EAP)
• Incredible teammates

Compensation

Salary Range: $175,398 - $233,864/annually

Final compensation will be based on factors such as geographic location, qualifications, and prior relevant experience. Actual compensation may be higher based on the successful candidate’s knowledge and relevant experience.

Equal Opportunity Employer

LifeNet Health is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.