General Manager - Head of Attraction

What You’ll Do at CAMP

• Drive the Business
• Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
• Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
• Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
• Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).
• Manage Operations & Maximize Performance
• Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.
• Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.
• Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.
• Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.
• Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

What You’ll Bring to CAMP

• Entrepreneurial mindset—you run this business like it’s your own.
• Proven track record of leading a high-performing team in a customer-centric, experiential retail environment.
• 6+ years of business and store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Passion for engaging children and families in creative, memorable experiences.
• Strong skills in people management, sales coaching, and local marketing.
• Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment.

Physical Demands

• Must be able to perform duties with or without reasonable accommodations.
• Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store.
• Able to safely operate manual and electrical equipment.

CAMP’s Commitment to Health & Wellbeing

• Medical Coverage & Pharmacy Benefits including virtual doctor visits.
• Dental & Vision Coverage.
• Gym Reimbursement.
• Health Care Flexible Spending Account (FSA).
• Dependent Care Flexible Spending Account (FSA).
• Life & AD&D Insurance.
• Long Term Disability.
• Mass Transit & Commuter Parking Programs.
• Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care.
• 20% off all merchandise at CAMP’s retail stores.
• Accrual based PTO policy to use for vacation, personal days, well-being, or an illness.
• 401(k) Plan (Employee Contribution Only).

Pay

Exempt Salaried between the ranges of $70,000 - $80,000, depending on experience.