General Manager (GM), Product Line – B2Bi\u00EDI

For our client, we are seeking a General Manager (GM), Product Line to join the team of a leader in the Enterprise Technology space. This leader will own the vision and execution for a strategic product line, aligning regional leadership, cross-functional teams, and customer priorities to drive measurable business outcomes. The role sits at the intersection of product strategy, go-to-market planning, and operational leadership, with responsibility for balancing roadmap decisions against growth objectives. The ideal candidate will serve as an external-facing voice for the product line while strengthening market credibility and customer engagement. They will also help shape resource allocation, success metrics, and broader strategic initiatives in a fast-paced, global environment. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $150,000 – $180,000 annually Responsibilities Create and communicate a compelling vision for the product line in collaboration with regional general managers and leadership Establish and lead cross-functional teams to execute the product line strategy effectively Balance customer needs, product roadmap, and business goals to optimize resource allocation Develop and implement the go-to-market strategy, focusing on positioning and messaging Engage deeply with customer profiles to enhance internal operations and product offerings Take ownership of annual recurring revenue growth and establish success metrics Act as the external voice of the product line, building thought leadership and brand credibility Qualifications 5-7 years of experience in a leadership role within a global software organization Proven ability to motivate and direct cross-functional teams, influencing without authority Strong background in product management, go-to-market strategy, or consulting in related fields Pioneering mindset with a passion for innovation and driving teams forward Experience planning and executing strategic initiatives in fast-paced environments Willingness to learn and adapt to domain-specific knowledge as needed Ability to travel internationally as required Benefits Opportunity to lead and shape a key product line within a dynamic organization Collaborative work environment with cross-functional teams Access to professional development and learning opportunities Potential for international travel to engage with global stakeholders Chance to influence market trends and customer engagement strategies Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.