General Manager

Spark Car Wash is a high-growth, institutionally backed express exterior car wash company serving the Northeast. Spark is expanding rapidly, with plans to open numerous modern locations across NJ, NY, and PA. Our success stems from a relentless focus on creating an energizing experience for customers and an enriching environment for employees. Guided by our values, Spark aims to become the largest car wash operator in the region and the premier brand in the market.

About the role

The General Manager leads all aspects of a Spark Car Wash location, fostering an energizing experience for both customers and employees. With an ownership mindset, this leader drives sales performance, develops high-performing teams, ensures operational excellence, and maintains consistent execution of Spark standards. The role involves inspiring a culture of accountability, continuous improvement, and a customer-first approach while preparing the business for sustainable growth.

Responsibilities

• Build, coach, and develop a high-performing team that embodies "the Spark Way" through recruiting top talent, providing ongoing coaching, and fostering an inclusive, accountable, and high-energy culture.
• Operate the location with a business-owner mindset by setting clear performance expectations, analyzing business trends, monitoring key performance indicators, and executing action plans to improve site performance.
• Drive sales leadership and revenue growth by cultivating a sales-driven culture focused on membership growth, customer retention, and maximizing revenue opportunities.
• Lead operational excellence by ensuring adherence to Spark’s safety, quality, cleanliness, and equipment readiness standards while identifying opportunities for efficiency improvements.
• Champion a customer-first culture by delivering a fast, friendly, and energizing experience, actively seeking feedback, and resolving concerns professionally.
• Maintain responsibility for the safe operation, inspection, preventative maintenance, and basic repair of all site equipment, including back-room systems, vacuum equipment, and tunnel machinery.
• Engage with the local community to strengthen the Spark brand, increase awareness, and create opportunities for business growth.
• Foster a culture of safety and compliance by ensuring adherence to company policies, operational procedures, and safety standards, while training and holding team members accountable.
• Oversee cash management processes, including transaction accuracy, deposit preparation, cash audits, and compliance with financial controls.
• Collaborate effectively with District Managers and Corporate support teams to execute company initiatives and communicate business needs.
• Lead with optimism and composure during periods of growth, change, or operational challenges, managing conflict and helping the team embrace new initiatives.

Requirements

• High school diploma or GED preferred, or an equivalent combination of education and experience.
• Minimum of 3 years of supervisory experience, preferably in a customer-facing, retail, service, hospitality, or operations environment.
• Strong organizational, planning, and delegation skills to lead teams in achieving business metrics and service standards.
• Excellent written and verbal communication skills, with the ability to convey information clearly to employees and customers.
• Strong interpersonal skills, including active listening and the ability to motivate associates.
• Basic math skills for cash counting, transaction review, and end-of-day accounting.
• Experience with cash handling, deposit preparation, cash audits, and related financial controls.
• Comfortable performing physical activities such as walking, standing, bending, stooping, reaching, and handling tools or materials.
• Capable of lifting, moving, or carrying up to 40 lbs. as needed.
• Able to see details at close range, including transaction information, equipment, tools, and site conditions.
• Ability to work in all types of weather conditions.
• Flexible schedule availability, including evenings, weekends, and holidays.
• Reliable transportation for commuting to the assigned store location, meetings, training sessions, and other required functions.

Benefits

• Competitive salary with performance-based incentive opportunities.
• Additional compensation for each eligible membership sold.
• Comprehensive benefits package, including medical, dental, and vision insurance.
• 401(k) retirement savings plan with a company match up to 4%.
• 3 weeks of paid time off annually (prorated based on start date), plus paid federal holidays.
• Employee car wash plan.