General Manager

About the role

The General Manager is responsible for driving overall business growth by leading ETI's sales, marketing, quoting, customer service, and manufacturing operations functions. This role carries a strong emphasis on sales leadership and revenue growth, while also ensuring that manufacturing operations reliably deliver on the safety, quality, delivery, and cost commitments made to customers.

Responsibilities

• Own the company's revenue growth strategy; develop and execute sales plans to achieve and exceed corporate sales objectives
• Lead, mentor, and hold accountable the direct sales team and outside sales rep organizations to ensure goals are consistently achieved
• Personally engage in identifying and closing new business opportunities, and in growing wallet-share with existing key accounts
• Coordinate win strategies and account assignments; build and maintain strong relationships with key customers and decision-makers
• Produce and own sales forecasts, pipeline reporting, and other sales performance metrics for executive review
• Lead the assessment, selection, and optimization of CRM and sales technology platforms to support growth and provide actionable analytics
• Represent the company at industry events, trade shows, and client meetings to build brand awareness and strategic partnerships
• Stay current on industry trends, competitive dynamics, and market opportunities; use this insight to inform pricing and go-to-market strategy
• Develop and execute direct marketing strategy to build brand awareness, generate qualified leads, and support business development goals
• Oversee the company website, digital presence, and marketing collateral, ensuring a consistent and compelling brand image
• Guide campaign development across digital, print, and industry channels, and track marketing performance and ROI
• Take ownership of the quoting function, ensuring proposals are accurate, competitive, and turned around quickly to support sales velocity
• Develop and continuously improve quoting templates, tools, and processes to enhance proposal quality and consistency
• Provide direct leadership and oversight of the customer service team, ensuring exceptional support, efficient order processing, and strong customer retention
• Ensure tight coordination between quoting, customer service, sales, and manufacturing so customer commitments are realistic and consistently met
• Ensure manufacturing consistently meets or exceeds key performance targets related to safety, quality, delivery, and cost
• Partner with production leadership to resolve operational, manufacturing, and maintenance issues, and to drive continuous improvement and lean manufacturing initiatives
• Ensure production schedules and forecasts are developed, clearly communicated, and executed on the shop floor in alignment with sales and customer commitments
• Ensure compliance with safety, environmental, ISO, and customer-specific quality requirements
• Coordinate engineering and product changes that affect the shop floor, and evaluate capabilities of production personnel to guide training and development
• Model a visible, communicative leadership style — sharing context, expectations, and business results openly with the team to build trust and alignment
• Build and develop a strong cross-functional leadership team across sales, marketing, quoting, customer service, and manufacturing
• Foster collaboration and clear communication between customer-facing teams and manufacturing to eliminate silos and surprises
• Establish and maintain close working relationships with engineering, quality, and finance to support overall business objectives
• Recruit, retain, and develop talent across all functions reporting into this role; manage conflict constructively and hold teams accountable to commitments

Qualifications

• Bachelor's degree in Business, Sales, Marketing, Engineering, or a related field; advanced degree a plus
• 7+ years of progressive sales leadership experience, ideally within an electronics manufacturing or industrial B2B environment
• Prior experience overseeing or closely partnering with manufacturing operations preferred; comfortable operating on the shop floor as well as in the boardroom
• Extensive, well-developed network within the electronics manufacturing industry
• Proven track record of opening doors, closing deals, and driving measurable revenue growth
• Experience leading customer service and/or quoting functions preferred
• Strong knowledge of electronics manufacturing processes (PCB assembly, wire harnesses, industrial box builds, control panels) preferred

Skills

• Sales-driven, results-oriented leader with a strong bias toward revenue growth
• Strong, transparent communicator who builds trust across teams and levels of the organization
• Strategic thinker with strong market awareness in industrial or manufacturing sectors
• Ability to translate technical manufacturing capabilities into compelling customer messaging and realistic delivery commitments
• Skilled at building trust, managing conflict, and holding teams accountable to commitments
• Data-driven mindset with the ability to measure and improve both sales and operational performance
• Self-motivated, proactive, and adaptable in a fast-paced manufacturing environment