General Manager

Reports to: Center leadership

About the role

The KidStrong General Manager is the leader of the center, responsible for fostering a culture of learning and development for both coaches and families. This role focuses on defining goals and delivering an exceptional experience for kids, families, and team members. The General Manager develops and trains the coaching team, builds relationships with members, and drives key business results such as sales performance and lowering member attrition.

Responsibilities

• Center Operations
  • Understand the center’s key KPIs and financials to make informed business decisions.
  • Build and maintain relationships with KidStrong families that align with core values and provide exceptional customer service.
  • Oversee center-level initiatives such as maintenance, training, and brand consistency.
  • Manage daily, weekly, and monthly cleaning and maintenance of the center.
  • Delegate center tasks among the team to ensure consistent execution.
  • Manage center-level employee issues and maintain appropriate documentation.
  • Set and communicate coach schedules using scheduling and communication platforms.
  • Schedule, promote, and sell KidStrong events (e.g., camps and parties) to maximize profitability.
• Sales
  • Maintain flawless lead management by conducting call drives for new and existing leads in the Center’s CRM tool.
  • Responsible for sales and delegating sales-related tasks (e.g., call drives, trial conversion, event booking) to center staff.
  • Finalize sales and bookings generated through online self-sign-up flow.
  • Source and attend local events to increase brand awareness and drive incremental leads and memberships.
• Leadership
  • Foster a coaching culture with a "see something, say something" approach.
  • Continuously assess and document coaches based on the KidStrong Coach DNA profile and class quality.
  • Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates.
  • Ensure compliance with company policy and legal requirements for all paperwork.
  • Lead coaching candidates through training and required evaluations.
  • Support ongoing professional development of staff through LearnUpon.
  • Lead center-level staff meetings focused on development, productivity, programming, and product.
  • Communicate professionally via Slack and email, including periodic checks when not in the center.
  • Attend weekly leadership meetings.
• Coaching
  • Coach students by delivering an evolving curriculum focused on brain, physical, and character development for ages walking to 11 years old, as required by business demands.
  • Create positive interactions with students and families before, during, and after class.
  • Understand and communicate the "why" behind the KidStrong curriculum.
  • Demonstrate and manage the implementation of programming and curriculum elements.
  • Use the KS Coaches App to record and provide data (e.g., attendance, awards).
  • Work in a physically intensive environment, including lifting and moving equipment up to 25 pounds.
  • Lead monthly center staff meetings focused on culture, development, product, and performance.
  • Approximately 3-5 coaching hours per week.

Requirements

• An athletic and/or coaching background with experience working with or coaching kids ages 15 months to 11 years old; passion for working with children is non-negotiable.
• Achieve Coach Certification through the HQ Training and Certification team.
• Complete training through LearnUpon as required by the HQ Training and Certification team.
• Comfortable speaking to parents/guardians on a variety of topics.
• Previous experience in management is required.
• Practical work experience with Google and Microsoft platforms.
• Previous experience with systems like ZenPlanner, LearnUpon, CareerPlug, ADP, and FranConnect is preferred but not required.
• Intermediate knowledge of physiology, exercise techniques, and body mechanics.
• CPR certified.

Skills

• High Standards: Establishes and holds high standards.
• Natural Leader: Creates and embodies culture; takes initiative.
• Leads by Example: Sets tone through actions.
• Passionate: Stays focused on KidStrong goals; goal-oriented and high-performing.
• Command Presence: Upholds KidStrong values; creates a vision for others.
• Teacher: Communicates and ensures the transfer of knowledge.
• Professional: Approaches others tactfully; reacts well under pressure; treats others with respect.
• Performer: Engaging, fun, likable, high-energy, and clear communicator.
• Mentor: Develops and nurtures relationships; focuses on developing self and others.
• Planning/Organizing: Prioritizes and plans work activities; develops realistic action plans; uses time efficiently.
• Oral Communication: Speaks clearly and persuasively; responds well to questions; demonstrates group presentation skills.
• Written Communication: Writes clearly and informatively; edits work for spelling and grammar; presents numerical data effectively.
• Teamwork: Balances team and individual responsibilities; contributes to a positive team spirit; supports team success.
• Coachable/Low Ego Mindset: Gives and welcomes feedback; encourages exploring different perspectives; has a growth mindset.
• Adaptability: Comfortable adjusting plans; embraces innovation and change.

Benefits

• Bonus based on performance
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

Schedule

The typical schedule includes 4 weekday and 1 weekend shift, with specific hours dependent on the needs of the center.

Sphere of Interaction

• Supervises the Assistant General Manager (AGM), Lead Coach, and coaches.
• Leads and mentors the team, with strong communication and interpersonal skills.
• Works closely with center team members and families.
• Interacts with leadership and KidStrong, Inc. HQ team members.