General Manager

About the role

This is not a job for someone who wants to keep a seat warm. We’re looking for a leader who wants to own something. Someone who looks at a franchise—its people, its numbers, its reputation in the community—and thinks, “I can build this.” Someone with the drive to grow it, the grit to push through the hard stretches, and the steadiness to weather the storms that come with running a business that never really clocks out.

Responsibilities

• Lead and grow your key players
• Oversee all office functions—scheduling, Care Professional recruitment and engagement, client services, and business development
• Interview, hire, train, coach, and develop your administrative team—your key players—into people who grow with the business
• Conduct performance appraisals and have the honest conversations that make a team better
• Drive growth and business development
• Lead your office’s business development effort, including your Business Development Manager, and own the drive toward our 12.5% hours-of-care growth goal
• Coach and develop your Business Development Manager: set clear targets, monitor performance, remove obstacles, and help them grow
• Stay personally active and visible in the community—building and maintaining referral relationships is part of your job, not something you hand off entirely
• Run the business
• Execute the annual operational plan and budget set by senior leadership—and bring your field insight and ideas to help shape it
• Deliver on the plan’s revenue, gross profit, and profitability goals—you’re accountable for hitting the numbers
• Manage departmental outcomes and direct changes when something isn’t working
• Ensure adherence to all company policies, procedures, and business ethics codes
• Communicate and model those standards for every employee
• Embody our core values—empathy, integrity, persistence, and community focus—in how you lead

Requirements

• A proven track record. You’ve led teams, carried real accountability for results, and can point to what you built or turned around.
• Three to five years of related business or leadership experience is the foundation we’re looking for.
• You’re a servant leader. You lead from the front, roll up your sleeves, and put your team’s success ahead of your own ego.
• You have the drive to grow. You’re sales-minded and goal-oriented—you set ambitious targets and you don’t flinch from them. Growth excites you. You’re resilient. When things get hard—and in this business, they will—you push through, find solutions, and keep your team steady through the storm.
• You take ownership. You don’t wait to be told, you don’t pass the buck, and you treat the business like it’s yours.
• You lead with integrity. Discretion, fairness, and honesty aren’t negotiable—they’re how you operate.

What we offer

• Real ownership—this is your office to lead, build, and grow
• A mission that matters—every result you drive means more seniors living with dignity at home
• A values-driven organization that backs its leaders and promotes performance
• The chance to build something and see the direct impact of your leadership on a team and a community