General Manager

We’re building a legacy at Blue Ridge Fitness, a division of CR Fitness. With 95+ locations and 100+ more on the horizon, we’re looking for a General Manager who is driven by sales, team performance, and winning in one of the fastest-growing fitness companies.

About the role

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

Requirements

• Proven success in sales leadership and hitting aggressive performance targets
• Passion for developing high-performing teams and creating a winning culture
• Competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior management experience required (fitness industry preferred)

Benefits

• A performance-driven compensation plan with earning potential up to $140K
• Medical, Dental, Vision & Life Insurance
• 401K and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness, rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona. The company is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness delivers unmatched value to its members regardless of fitness level.